It’s no secret: the digital advertising space is fast-paced and constantly evolving. To survive, brands need to be nimble and willing to take bold actions to capture attention. One innovative solution that is helping advertisers stay ahead of the curve is Meta’s Product-Level Video, a powerful approach that combines the attributes of machine learning with the magnetic pull of video. Let’s take a deep dive into the world of Product-Level Video and explore why running it with Kargo Commerce can be a game-changer for brands.
What is Product-Level Video?
Product-Level Video is a dynamic advertising technique that empowers advertisers to upload video assets at the product or SKU level. This approach leverages the power of machine learning to deliver personalized and high-performing video content to specific target audiences. The result? Enhanced product discovery at scale, creating a win-win situation for both advertisers and consumers.
Why Run Product-Level Video with Kargo Commerce?
As the top PLV provider with Meta, Kargo Commerce technology adds unparalleled value and delivers better results. Here’s how:
- Effortless Branded Videos: Easily create brand-specific videos. Whether you're looking for a single or multi-product video, Kargo Commerce helps create branded content that resonates with your audience.
- Personalized Product Stories: Engage your audiences on a deeper level by providing critical information including pricing and promotions.
- Off-the-Shelf Templates: Streamline your ad creation process and generate hundreds of videos in just minutes, increasing efficiency and scalability.
- Enhanced Digital Circulars: Elevate the purchase experience by incorporating attention-grabbing video content.
Here's how to get started with Kargo Commerce:
- Collect Videos: Gather video assets for your products from various sources or let Kargo create video for you.
- Send URL or Upload Online: If your catalog doesn't already have video files, host them on a website where Kargo Commerce can access them. Each SKU/product ID should have an accompanying URL (multiple video URLs per product/SKU are supported). Note: if Kargo creates the video it will be hosted on the platform.
- Connect to Catalog: Upload these video URLs to your catalog. If videos are sent with your catalog, Kargo’s feed technology will publish them without any manual uploads.
- Review Videos: Meta will download and evaluate your videos for integrity and quality.
- Set Up Campaigns: Create campaigns, similar to regular Advantage+ catalog ads, to promote the product set containing the video URLs. You can use the manual flow, Advantage+ Shopping Campaigns, or Advantage+ App Campaigns for this purpose.
Running Product-Level Video with Kargo Drives Results
Meta clients who’ve embraced Product-Level Video have witnessed impressive results, including:
- 48% Higher Conversion Rate
- 55% Decrease in CPA
- 10% Lift in Conversion Rate
Clearly, the powerful combination of Product-Level Video, Meta, and Kargo Commerce offers a potent trifecta that boosts performance and takes brands farther than Product-Level Video alone. If you're ready to elevate your advertising game, reach out to meta@kargo.com and unlock the enhanced power of Product-Level Video today. Your audience awaits!
