The Mobilizer


Paola Conery

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Posted by Paola Conery on Apr 4, 2018 11:51:41 AM


It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars spent. At the same time, Google (via SEO) and Facebook (via their news feed algorithm) completely control the distribution of content. As these big kahunas flex their muscles, the entire industry has to react and adjust to accommodate them—or risk falling by the wayside. Recently, the punishment of publishers has been especially harsh...

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Topics: Ad Serving, Ad Tech, Digital Advertising, Performance, Publishers

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