The Mobilizer

Scroll

Paola Conery

Recent Posts

HOW PUBLISHERS CAN WIN BACK ROI

Posted by Paola Conery on Apr 4, 2018 11:51:41 AM

 

It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars spent. At the same time, Google (via SEO) and Facebook (via their news feed algorithm) completely control the distribution of content. As these big kahunas flex their muscles, the entire industry has to react and adjust to accommodate them—or risk falling by the wayside. Recently, the punishment of publishers has been especially harsh...

Read More

Topics: Ad Serving, Ad Tech, Digital Advertising, Performance, Publishers

Advertising For The Mobile Age

Check back for Kargo’s take on the latest industry news.

Stay in the know on everything Kargo as well as 

  • Best Practices
  • Industry Trends
  • Hot Topics

Subscribe Here!

Recent Posts