There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the...

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The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every second...

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In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...

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