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Joshua Blum

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Web vs App 2019

Posted by Joshua Blum on Jul 23, 2019 9:33:23 AM

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers 

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Topics: Kargo, Ad Tech, Mobile, Digital Advertising, KargoKnowledge

AD NAUSEUM

Posted by Joshua Blum on Jul 24, 2017 11:29:06 AM

An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to most, so people fight back with ad blockers and other ad-averse settings. Which poses the question: is it possible for marketers to create mobile ads that compel rather than repel?

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Topics: Ad Serving, Ad Tech, Brand Safe, Digital Advertising, Creative

Advertising For The Mobile Age

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