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Michael Shaughnessy

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What TikTok and YouTube can teach CTV advertisers about Gen Z
By Michael Shaughnessy on February 12, 2024

Originally featured on WARC

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Ads That Dazzle This Holiday Season Hint at Trends for 2024
By Michael Shaughnessy on December 14, 2023

Originally featured on TotalRetail

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Viewability Can’t Guarantee Performance, It’s Time to Move to Attention
By Michael Shaughnessy on December 15, 2022

Originally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud...

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How Brands are Fighting Ad Fatigue with New Creative Strategies
By Michael Shaughnessy on August 10, 2022

As featured on ANA

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France Paves The Way For More Action Against Google’s Unfair Practices
By Michael Shaughnessy on August 5, 2021

As Featured On Advertising Week

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Avoiding A Bad Google Breakup
By Michael Shaughnessy on June 1, 2021

As Featured OnAdExchanger

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The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences
By Michael Shaughnessy on April 8, 2021

As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for...

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How Publishers Can Win in the Social World
By Michael Shaughnessy on March 10, 2021

We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . ....

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Publishers Have A Window Of Opportunity To Change Google And Facebook
By Michael Shaughnessy on January 26, 2021

As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,...

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Publishers Are Taking a Bite of the $161 Billion Local Ad Market
By Michael Shaughnessy on January 15, 2021

As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...

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