--- title: Kargo Blog | Michael Shaughnessy description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Michael Shaughnessy ![Picture of Michael Shaughnessy](https://blog.kargo.com/hubfs/image%20(4)-1.png) #### All Posts from Michael Shaughnessy [![](https://blog.kargo.com/hubfs/1590-Q425%20RUSH%20Social_Mike%20Shaughnessy%20Curation%20Byline.png)](https://blog.kargo.com/curation-fills-in-gaps-left-by-deal-ids-on-ctv) ##### [Curation Fills In Gaps Left by Deal IDs on CTV](https://blog.kargo.com/curation-fills-in-gaps-left-by-deal-ids-on-ctv) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on November 19, 2025 Originally featured in Cynopsis [Continue Reading](https://blog.kargo.com/curation-fills-in-gaps-left-by-deal-ids-on-ctv) [![](https://blog.kargo.com/hubfs/Mike_Warc_Byline%20Blog.png)](https://blog.kargo.com/what-tiktok-and-youtube-can-teach-ctv-advertisers-about-gen-z) ##### [What TikTok and YouTube can teach CTV advertisers about Gen Z](https://blog.kargo.com/what-tiktok-and-youtube-can-teach-ctv-advertisers-about-gen-z) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on February 12, 2024 Originally featured on WARC [Continue Reading](https://blog.kargo.com/what-tiktok-and-youtube-can-teach-ctv-advertisers-about-gen-z) [![](https://blog.kargo.com/hubfs/Artboard%2010%20(1).png)](https://blog.kargo.com/ads-that-dazzle-this-holiday-season-hint-at-trends-for-2024) ##### [Ads That Dazzle This Holiday Season Hint at Trends for 2024](https://blog.kargo.com/ads-that-dazzle-this-holiday-season-hint-at-trends-for-2024) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 14, 2023 Originally featured on TotalRetail [Continue Reading](https://blog.kargo.com/ads-that-dazzle-this-holiday-season-hint-at-trends-for-2024) [![](https://blog.kargo.com/hubfs/3467-Q422_Mike%20Byline%20Social%20Assets_LI.jpg)](https://blog.kargo.com/viewability-cant-guarantee-performance-time-move-attention) ##### [Viewability Can’t Guarantee Performance, It’s Time to Move to Attention](https://blog.kargo.com/viewability-cant-guarantee-performance-time-move-attention) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 15, 2022 Originally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud... [Continue Reading](https://blog.kargo.com/viewability-cant-guarantee-performance-time-move-attention) [![](https://blog.kargo.com/hubfs/3111-Q322_Mike%20Byline_Linkedin_V2.png)](https://blog.kargo.com/how-brands-fight-ad-fatigue-new-creative-strategies) ##### [How Brands are Fighting Ad Fatigue with New Creative Strategies](https://blog.kargo.com/how-brands-fight-ad-fatigue-new-creative-strategies) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 10, 2022 As featured on ANA [Continue Reading](https://blog.kargo.com/how-brands-fight-ad-fatigue-new-creative-strategies) [![](https://blog.kargo.com/hubfs/169france-1170x600.jpeg)](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) ##### [France Paves The Way For More Action Against Google’s Unfair Practices](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 5, 2021 As Featured On Advertising Week [Continue Reading](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices) [![](https://blog.kargo.com/hubfs/2258_Q21_M_Linkedin%20Article%20Paid%20Campaign%20Image_AG.jpg)](https://blog.kargo.com/avoiding-a-bad-google-breakup) ##### [Avoiding A Bad Google Breakup](https://blog.kargo.com/avoiding-a-bad-google-breakup) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on June 1, 2021 As Featured OnAdExchanger [Continue Reading](https://blog.kargo.com/avoiding-a-bad-google-breakup) [![](https://blog.kargo.com/hubfs/WNIP_LinkedIn_Twitter%20Banner_V2.png)](https://blog.kargo.com/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences) ##### [The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences](https://blog.kargo.com/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on April 8, 2021 As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for... [Continue Reading](https://blog.kargo.com/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences) [![](https://blog.kargo.com/hubfs/social.jpeg)](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) ##### [How Publishers Can Win in the Social World](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on March 10, 2021 We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . .... [Continue Reading](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) [![](https://blog.kargo.com/hubfs/1611690477047.jpeg)](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook) ##### [Publishers Have A Window Of Opportunity To Change Google And Facebook](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 26, 2021 As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,... 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SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -