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Michael Shaughnessy

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How Publishers Can Win in the Social World
By Michael Shaughnessy on March 10, 2021

We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 -  we’re still working from home, shopping online, streaming shows...

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Publishers Have A Window Of Opportunity To Change Google And Facebook
By Michael Shaughnessy on January 26, 2021

As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,...

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Publishers Are Taking a Bite of the $161 Billion Local Ad Market
By Michael Shaughnessy on January 15, 2021

As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation...

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an interview with CafeMedia
By Michael Shaughnessy on December 9, 2020

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Governments want Google and Facebook to pay in dollars. They should pay in data.
By Michael Shaughnessy on December 4, 2020

  As featured on Whats New In Publishing

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To thrive without cookies, brands must adopt more nuanced blocking techniques
By Michael Shaughnessy on October 13, 2020

As featured on ClickZ

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The Next Phase In SPO Is Based On Value Creation
By Michael Shaughnessy on July 15, 2020

As seen on AdExchanger

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