You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it speaks to our inability to communicate clearly what...
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You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it speaks to our inability to communicate clearly what...
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How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.
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In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...
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