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Alena Morris

All Posts from Alena Morris

Performance, Speed, and Trust - Imagine the Possibilities

By Alena Morris on May 15, 2026

There were a record 7,500 people at Possible this year and the energy was incredible. Possible is now a true player in the ad-tech event lineup and an important prelude to Cannes.

Why Brands Miss the Moment on Social

By Alena Morris on April 13, 2026

Originally featured in Advertising Week

Want Quality Outcomes? The Open Web Delivers

By Alena Morris on March 25, 2026

AI Search Reduces Open Web Impressions, But Increases Attentional Value

5 Things Brands Can Do with Agentic AI to Improve Programmatic

By Alena Morris on February 3, 2026

Originally featured in ANA

Three Things Brands Need for CTV to Flourish in 2026

By Alena Morris on November 18, 2025

Originally featured on Streaming Media

The Story Behind: Runway

The Story Behind: AT&T’s ‘It Can Wait’ Campaign

A Brighter Branding Idea: Kargo Lighthouse

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Alena Morris

All Posts from Alena Morris

Performance, Speed, and Trust - Imagine the Possibilities

Why Brands Miss the Moment on Social

Want Quality Outcomes? The Open Web Delivers

5 Things Brands Can Do with Agentic AI to Improve Programmatic

Three Things Brands Need for CTV to Flourish in 2026

Stay in the know on the latest and greatest news, insights and announcements.

The Story Behind: Runway

The Story Behind: AT&T’s ‘It Can Wait’ Campaign

A Brighter Branding Idea: Kargo Lighthouse

Topics

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Alena Morris

All Posts from Alena Morris

Performance, Speed, and Trust - Imagine the Possibilities

Why Brands Miss the Moment on Social

Want Quality Outcomes? The Open Web Delivers

5 Things Brands Can Do with Agentic AI to Improve Programmatic

Three Things Brands Need for CTV to Flourish in 2026

Stay in the know on the latest and greatest news, insights and announcements.