Originally featured on StackAdapt In recent years, the mobile phone has gone from a cutting-edge communications technology to a staple of everyday life. Think back to 2007 when the first...

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In today’s world, everywhere you look, we are bombarded by ads. From mobile banners to highway billboards, the average person is exposed to 6,000 to 10,000 ads every single day.

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Attention is the newest metric to hit the ad industry, but is it actually effective? Kargo ran its first digital campaign guaranteeing media quality with attention, and the results were...

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As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the...

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Cancer touches one in three people, with one person in the US being diagnosed with leukemia, lymphoma, or myeloma approximately every 3 minutes. A pillar of Kargo’s company culture is to...

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