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Understanding the Demand Side Platform
By Demand Partnerships on June 17, 2020

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...

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Ad Networks and Fraud
By Demand Partnerships on June 20, 2019

  Ad Fraud has existed since the beginning of digital advertising, but with the rise of programmatic and automated ad buying, it has gained significant traction over the past few years. 

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Ad Networks and Targeting
By Demand Partnerships on June 13, 2019

Contextual Targeting Contextual Targeting, as the name suggests, is a strategy of placing an ad that's messaging is relevant to the context of the specific page of which it's served. 

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Ad Networks and Pricing
By Demand Partnerships on June 7, 2019

  The Ad Network pricing model is similar to that of traditional digital advertising. Below are a few examples on how Ad Networks work with the clients with the right pricing model in...

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How do Ad Networks Work?
By Demand Partnerships on June 3, 2019

  Many publishers don’t have the infrastructure - be it manpower and/or technology - in place to effectively monetize all of their digital content, creating an opportunity in the...

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