--- title: Kargo Blog | Demand Partnerships description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Demand Partnerships ![Picture of Demand Partnerships](https://blog.kargo.com/hubfs/bw%20kargo.png) #### All Posts from Demand Partnerships [![](https://blog.kargo.com/hubfs/Blog%20DSP_LinkedIn.png)](https://blog.kargo.com/understanding-the-demand-side-platform) ##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020 The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The... [Continue Reading](https://blog.kargo.com/understanding-the-demand-side-platform) [![](https://blog.kargo.com/hubfs/Ad%20Networking_Blog%20Post%20ImagesFraud.jpg)](https://blog.kargo.com/ad-networks-and-fraud) ##### [Ad Networks and Fraud](https://blog.kargo.com/ad-networks-and-fraud) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 20, 2019 Ad Fraud has existed since the beginning of digital advertising, but with the rise of programmatic and automated ad buying, it has gained significant traction over the past few years. [Continue Reading](https://blog.kargo.com/ad-networks-and-fraud) [![](https://blog.kargo.com/hubfs/Ad%20Networking_Blog%20Post%20ImagesTargeting.jpg)](https://blog.kargo.com/ad-networks-and-targeting) ##### [Ad Networks and Targeting](https://blog.kargo.com/ad-networks-and-targeting) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 13, 2019 Contextual Targeting Contextual Targeting, as the name suggests, is a strategy of placing an ad that's messaging is relevant to the context of the specific page of which it's served. [Continue Reading](https://blog.kargo.com/ad-networks-and-targeting) [![](https://blog.kargo.com/hubfs/Ad%20Networking_Blog%20Post%20ImagesPricing-1.jpg)](https://blog.kargo.com/ad-networks-and-pricing) ##### [Ad Networks and Pricing](https://blog.kargo.com/ad-networks-and-pricing) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 7, 2019 The Ad Network pricing model is similar to that of traditional digital advertising. Below are a few examples on how Ad Networks work with the clients with the right pricing model in order... [Continue Reading](https://blog.kargo.com/ad-networks-and-pricing) [![](https://blog.kargo.com/hubfs/Ad%20Networking_Blog%20Post%20ImagesWorks.jpg)](https://blog.kargo.com/how-do-ad-networks-work) ##### [How do Ad Networks Work?](https://blog.kargo.com/how-do-ad-networks-work) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 3, 2019 Many publishers don’t have the infrastructure - be it manpower and/or technology - in place to effectively monetize all of their digital content, creating an opportunity in the... [Continue Reading](https://blog.kargo.com/how-do-ad-networks-work) - [PREVIOUS](https://blog.kargo.com/author/demand-partnerships/page/0) - [NEXT](https://blog.kargo.com/author/demand-partnerships/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -