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Tal Ackerman

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THE NEW STANDARD FOR BETTER ADS

Posted by Tal Ackerman on Feb 12, 2018 12:16:42 PM

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which will live on is the Coalition for Better Ads (CBA)—an independent committee of international online media organizations, advertising trade associations and advertisers with a shared interest in keeping online advertising unobtrusive, benevolent and safe for the end user.

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Topics: Ad Tech, Mobile, Digital Advertising, Publishers

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