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THIS IS HOW WE SCROLL
By AJ Mathew on March 8, 2017

The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every second...

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MOBILE ADS: INTRUSIVE OR EFFECTIVE?
By AJ Mathew on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising.  Publishers want to attract and retain users. And...

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