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Chris Keune

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Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry
By Chris Keune on July 12, 2021

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s...

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How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
By Chris Keune on February 24, 2021

As Featured On MarTech Series

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Discover New Audiences with Kargo’s A2C Solution
By Chris Keune on January 7, 2021

We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new...

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Routinely Mobile at Home
By Chris Keune on May 5, 2020

As seen on AiThority

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How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
By Chris Keune on July 17, 2019

As featured on Adweek Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...

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Changing the Ad Narrative to Enhance Customer Experience
By Chris Keune on April 19, 2019

As featured on MarTech Advisor As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating....

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Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person
By Chris Keune on April 9, 2019

As featured on The Drum Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. ...

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Are Your Ads Emotionally Unavailable?
By Chris Keune on December 4, 2018

As featured on Adweek For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where...

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