---
title: Kargo Blog | Chris Keune
description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.
---
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- [Gallery](https://kargo.com/marketing-showcase)
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- [Case Studies](https://kargo.com/case-studies-main)
- Programmatic Activation
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- [About](https://kargo.com/about)
- [About Kargo](https://kargo.com/about)
- [In The News](https://kargo.com/news)
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# The Story Behind: Runway
[Continue Reading](https://blog.kargo.com/story-behind-runway)
# The Story Behind: AT&T’s ‘It Can Wait’ Campaign
[Continue Reading](https://blog.kargo.com/att-itcanwait)
# A Brighter Branding Idea: Kargo Lighthouse
[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)
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## Chris Keune
#### All Posts from Chris Keune
[.png)](https://blog.kargo.com/content-commercials-commerce-future-of-ads-on-netflix)
##### [Content, Commercials And Commerce: The Future Of Ads On Netflix](https://blog.kargo.com/content-commercials-commerce-future-of-ads-on-netflix)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on May 23, 2022
As featured on AdExchanger
[Continue Reading](https://blog.kargo.com/content-commercials-commerce-future-of-ads-on-netflix)
[](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry)
##### [Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 12, 2021
As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with theprivacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary...
[Continue Reading](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry)
[](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting)
##### [How Contextual 2.0 Will Drive The Next Phase of Digital Targeting](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on February 24, 2021
As Featured On MarTech Series
[Continue Reading](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting)
[](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution)
##### [Discover New Audiences with Kargo’s A2C Solution](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on January 7, 2021
We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new ways...
[Continue Reading](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution)
[](https://blog.kargo.com/mobileathome)
##### [Routinely Mobile at Home](https://blog.kargo.com/mobileathome)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on May 5, 2020
As seen on AiThority
[Continue Reading](https://blog.kargo.com/mobileathome)
[](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers)
##### [How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 17, 2019
As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...
[Continue Reading](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers)
[](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience)
##### [Changing the Ad Narrative to Enhance Customer Experience](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on April 19, 2019
As featured on MarTech Advisor As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating....
[Continue Reading](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience)
[](https://blog.kargo.com/advertising-should-make-an-impression-on-a-person-not-just-serve-an-impression-to-a-person)
##### [Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person](https://blog.kargo.com/advertising-should-make-an-impression-on-a-person-not-just-serve-an-impression-to-a-person)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on April 9, 2019
As featured on The Drum Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. ...
[Continue Reading](https://blog.kargo.com/advertising-should-make-an-impression-on-a-person-not-just-serve-an-impression-to-a-person)
[](https://blog.kargo.com/are-your-ads-emotionally-unavailable)
##### [Are Your Ads Emotionally Unavailable?](https://blog.kargo.com/are-your-ads-emotionally-unavailable)
By [Chris Keune](https://blog.kargo.com/author/chris-keune) on December 4, 2018
As featured on Adweek For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where...
[Continue Reading](https://blog.kargo.com/are-your-ads-emotionally-unavailable)
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