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Beet.TV: Contextual Targeting Will Rise As Cookies Fade
By Beet.TV on August 31, 2020

As featured on Beet.TV   Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...

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CPG Marketers Forge A New (and Better) Path
By Kargo Insider on August 20, 2020

Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan. 

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Learnings and Insights From The In-House Media Movement
By Kargo Insider on August 18, 2020

One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and...

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The Next Phase In SPO Is Based On Value Creation
By Michael Shaughnessy on July 15, 2020

As seen on AdExchanger

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Kargo's Socially Distant Media Industry Mother's Day Roast
By Kargo Insider on May 19, 2020

Our Socially Distant Media Industry's Mother's Day Roast was a success, with over $20,000 raised & 500 meals delivered to the doctors & nurses who were spending their Mother's Day on the...

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TECHSPLAINING
By Kargo Insider on June 29, 2017

You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it speaks to our inability to communicate clearly...

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THINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONES
By Kargo Insider on June 15, 2017

A lot has changed since the first ad ran on a television screen. Last year happened to be the 75th anniversary of the TV commercial, which now represents a $70B market. Like we saw in...

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THE FAKE NEWS ERA IS NOW AFFECTING BRANDS
By Kargo Insider on March 29, 2017

On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing...

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