As brands are forced to re-evaluate media efficiency in the age of tariffs and the subsequent tightening of consumer spending, social platforms are being asked to do more than just provide...
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As brands are forced to re-evaluate media efficiency in the age of tariffs and the subsequent tightening of consumer spending, social platforms are being asked to do more than just provide...
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In the paid social space, 2024 was a year of realigning expectations. Overall performance still met the necessary targets, but data revealed a major shift in purchasing behavior. Across...
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Capturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions...
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