--- title: Kargo Blog | Publishers (2) description: "Publishers | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (2)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Publishers - Select a Topic [![](https://blog.kargo.com/hubfs/ClickZ%20Feature_ClickZ_Insta_v2%20(2).jpg)](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) ##### [To thrive without cookies, brands must adopt more nuanced blocking techniques](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on October 13, 2020 As featured on ClickZ [Continue Reading](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) [![](https://blog.kargo.com/hubfs/GIGqERyw.jpeg)](https://blog.kargo.com/themobilizer/decoding-digital) ##### [HOW PUBLISHERS CAN WIN BACK ROI](https://blog.kargo.com/themobilizer/decoding-digital) By [Paola Conery](https://blog.kargo.com/author/paola-conery) on April 4, 2018 It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars... [Continue Reading](https://blog.kargo.com/themobilizer/decoding-digital) [![](https://blog.kargo.com/hubfs/Header_NewStandardforBetterAds.jpg)](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads) ##### [THE NEW STANDARD FOR BETTER ADS](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads) By [Tal Ackerman](https://blog.kargo.com/author/tal-ackerman) on February 12, 2018 On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which... [Continue Reading](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads) [![](https://blog.kargo.com/hubfs/Pubs-Fight-Back.jpg)](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt) ##### [HELPING PUBLISHERS FIGHT BACK USING ADS.TXT](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt) By [Kargo](https://blog.kargo.com/author/kargo) on November 10, 2017 Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative. [Continue Reading](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt) - [PREVIOUS](https://blog.kargo.com/tag/publishers/page/1) - [NEXT](https://blog.kargo.com/tag/publishers/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -