When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...

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Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.

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Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before...

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There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience...

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How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

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