--- title: Kargo Blog | Bradley Umane description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Author ## Bradley Umane ![Picture of Bradley Umane](https://blog.kargo.com/hubfs/BradleyLI.jpg) #### All Posts from Bradley Umane [![](https://blog.kargo.com/hubfs/Social%20Asset%20for%20story%20behind%20Moments%20LI_R4_JG%20(1).jpg)](https://blog.kargo.com/the-story-behind-ctv-moments) ##### [The Story Behind: CTV Moments](https://blog.kargo.com/the-story-behind-ctv-moments) By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on June 18, 2025 In the ever-evolving digital advertising landscape, it's paramount for brands to stay ahead of the curve by seizing innovative opportunities that not only capture attention but also... [Continue Reading](https://blog.kargo.com/the-story-behind-ctv-moments) [![](https://blog.kargo.com/hubfs/BlogHeaderImage%20(1).png)](https://blog.kargo.com/digital-shopping-perfected) ##### [Digital Shopping Perfected](https://blog.kargo.com/digital-shopping-perfected) By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on January 15, 2025 How Kargo’s new Lighthouse Explorer Recreates the Showroom for Retail & Fashion Brands [Continue Reading](https://blog.kargo.com/digital-shopping-perfected) [![](https://blog.kargo.com/hubfs/Blog%20(1).png)](https://blog.kargo.com/safety-first-ctv-transparency-is-key-to-protecting-brand-reputation) ##### [Safety First: CTV Transparency Is Key to Protecting Brand Reputation](https://blog.kargo.com/safety-first-ctv-transparency-is-key-to-protecting-brand-reputation) By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on April 29, 2024 In light of declining traditional TV viewership, the significance of CTV has only magnified, with projections indicating that ad spending is set to soar to nearly $41 billion by 2027. This... [Continue Reading](https://blog.kargo.com/safety-first-ctv-transparency-is-key-to-protecting-brand-reputation) [![](https://blog.kargo.com/hubfs/4040-Q223_Featured%20imagesocial%20for%20CTV%20Blog_DUE%20date%205.30_LI_GE%20(1).png)](https://blog.kargo.com/ctv-recharts-course-advertising-future) ##### [CTV Recharts the Course for Advertising's Future](https://blog.kargo.com/ctv-recharts-course-advertising-future) By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on June 1, 2023 There is simple comfort in returning home and relaxing in front of the TV. After a long day at work and the never-ending doom scroll on social media, escaping into your favorite TV show is... [Continue Reading](https://blog.kargo.com/ctv-recharts-course-advertising-future) [![](https://blog.kargo.com/hubfs/3597-Q123_Story%20Behind%20Pre-Roll_1200x627%20(1).png)](https://blog.kargo.com/story-behind-enhanced-pre-roll) ##### [The Story behind: Enhanced Pre-Roll](https://blog.kargo.com/story-behind-enhanced-pre-roll) By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on February 28, 2023 While video advertising has certainly come a long way, the advertising industry as a whole is just beginning to scratch the surface of video’s potential as a powerful vehicle to reach... [Continue Reading](https://blog.kargo.com/story-behind-enhanced-pre-roll) [![](https://blog.kargo.com/hubfs/Artboard%201%20copy%208.png)](https://blog.kargo.com/staying-brand-safe-social-world) ##### [Staying Brand-Safe in a Social World](https://blog.kargo.com/staying-brand-safe-social-world) By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on December 20, 2022 How often do you find yourself flocking to Twitter or Instagram to get breaking news and hot gossip? Today, social media drives news cycles; celebrities, politicians, and brands share... [Continue Reading](https://blog.kargo.com/staying-brand-safe-social-world) [![](https://blog.kargo.com/hubfs/3182-Q322_Recession%20Blog_LI.png)](https://blog.kargo.com/four-fearful-strategies-avoid-to-survive-economic-instability) ##### [Four Fearful Strategies to Avoid to Survive Economic Instability](https://blog.kargo.com/four-fearful-strategies-avoid-to-survive-economic-instability) By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on September 14, 2022 Global crisis. A widespread pandemic. Rising inflation. The past few years have definitely put businesses and consumers through the wringer. As we face another recession (or continue to be... [Continue Reading](https://blog.kargo.com/four-fearful-strategies-avoid-to-survive-economic-instability) - [PREVIOUS](https://blog.kargo.com/author/bradley-umane/page/0) - [NEXT](https://blog.kargo.com/author/bradley-umane/page/0) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -