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Ad Networks and Targeting
By Demand Partnerships on June 13, 2019

Contextual Targeting Contextual Targeting, as the name suggests, is a strategy of placing an ad that's messaging is relevant to the context of the specific page of which it's served.

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Ad Networks and Pricing
By Demand Partnerships on June 7, 2019

The Ad Network pricing model is similar to that of traditional digital advertising. Below are a few examples on how Ad Networks work with the clients with the right pricing model in order...

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How do Ad Networks Work?
By Demand Partnerships on June 3, 2019

Many publishers don’t have the infrastructure - be it manpower and/or technology - in place to effectively monetize all of their digital content, creating an opportunity in the...

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How Do Foldable Screens Impact Mobile Advertising?
By Ryan Polley on May 12, 2019

As featured on MarTech Series Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how the...

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Changing the Ad Narrative to Enhance Customer Experience
By Chris Keune on April 19, 2019

As featured on MarTech Advisor As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating....

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Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete
By Harry Kargman on April 10, 2019

As featured on AdExchanger Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most...

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Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person
By Chris Keune on April 9, 2019

As featured on The Drum Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. ...

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Are Your Ads Emotionally Unavailable?
By Chris Keune on December 4, 2018

As featured on Adweek For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where...

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FIVE MOBILE DESIGN BEST PRACTICES
By Melyssa Cramer on October 11, 2018

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...

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4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By Lauren O' Keefe Hendricks on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...

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