--- title: Kargo Blog (14) description: "Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (14)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog [![](https://blog.kargo.com/hubfs/Social%20Echo_Instagram.png)](https://blog.kargo.com/the-story-behind-social-echo) ##### [The Story Behind: Social Echo](https://blog.kargo.com/the-story-behind-social-echo) By [John Randolph](https://blog.kargo.com/author/john-randolph) on October 27, 2020 I’m scrolling through my Instagram feed when I stumble upon an ad for sunglasses. I stop, swipe through the photo carousel, click through to the website and start shopping. The thing is, I... [Continue Reading](https://blog.kargo.com/the-story-behind-social-echo) [![](https://blog.kargo.com/hubfs/DIsruption_Instagram%20(1).png)](https://blog.kargo.com/2020-the-year-of-disruption) ##### [2020: The Year of Disruption](https://blog.kargo.com/2020-the-year-of-disruption) By [Troy Troutner](https://blog.kargo.com/author/troy-troutner) on October 19, 2020 As seen on AdClubNY [Continue Reading](https://blog.kargo.com/2020-the-year-of-disruption) [![](https://blog.kargo.com/hubfs/ClickZ%20Feature_ClickZ_Insta_v2%20(2).jpg)](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) ##### [To thrive without cookies, brands must adopt more nuanced blocking techniques](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on October 13, 2020 As featured on ClickZ [Continue Reading](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) [![](https://blog.kargo.com/hubfs/HK%20AW%202020.jpg)](https://blog.kargo.com/aw2020-one-on-one-with-harry-kargman) ##### [AW2020: One-on-One with Harry Kargman](https://blog.kargo.com/aw2020-one-on-one-with-harry-kargman) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on September 29, 2020 Excited to be back at Advertising Week this year! To kick things off, Harry caught up with our dear friend Matt Scheckner to discuss the challenges & learnings resulting from marketing &... [Continue Reading](https://blog.kargo.com/aw2020-one-on-one-with-harry-kargman) [![](https://blog.kargo.com/hubfs/AMP_blog_resize.png)](https://blog.kargo.com/kargo-and-amp-project-partner-to-bring-optimized-mobile-creative-to-amp) ##### [Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP](https://blog.kargo.com/kargo-and-amp-project-partner-to-bring-optimized-mobile-creative-to-amp) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on September 17, 2020 As featured on AMP [Continue Reading](https://blog.kargo.com/kargo-and-amp-project-partner-to-bring-optimized-mobile-creative-to-amp) [![](https://blog.kargo.com/hubfs/SeeHer%20Blog%20Post_Instagram.jpg)](https://blog.kargo.com/seeherforward-guest-blog-harry-kargman-founder-ceo-kargo) ##### [#SeeHerFORWARD featuring Harry Kargman](https://blog.kargo.com/seeherforward-guest-blog-harry-kargman-founder-ceo-kargo) By [SeeHer](https://blog.kargo.com/author/seeher) on September 9, 2020 As seen on SEEHER [Continue Reading](https://blog.kargo.com/seeherforward-guest-blog-harry-kargman-founder-ceo-kargo) [![](https://blog.kargo.com/hubfs/Screen%20Shot%202020-08-31%20at%2011.55.32%20AM.png)](https://blog.kargo.com/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman) ##### [Beet.TV: Contextual Targeting Will Rise As Cookies Fade](https://blog.kargo.com/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman) By [Beet.TV](https://blog.kargo.com/author/beet.tv) on August 31, 2020 As featured on Beet.TV Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to... [Continue Reading](https://blog.kargo.com/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman) [![](https://blog.kargo.com/hubfs/1600111608023.jpeg)](https://blog.kargo.com/social-canvas) ##### [The Story Behind: Social Canvas](https://blog.kargo.com/social-canvas) By [Abe Storey](https://blog.kargo.com/author/abe-storey) on August 26, 2020 When Kevin Durant left the Golden State Warriors something incredible happened. And no - it wasn’t that the Nets were suddenly a good team. It was that he didn’t immediately tell... [Continue Reading](https://blog.kargo.com/social-canvas) [![](https://blog.kargo.com/hubfs/FastFood_Instagram_speakers%20(1).jpg)](https://blog.kargo.com/fast-food-on-demand-qsrs-quick-change-pandemic-response) ##### [Fast Food On Demand: QSR's Quick-Change Pandemic Response](https://blog.kargo.com/fast-food-on-demand-qsrs-quick-change-pandemic-response) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on August 20, 2020 Brand Leaders from Burger King, El Pollo Loco, Jack in The Box and Pizza Hut Share Their Plans [Continue Reading](https://blog.kargo.com/fast-food-on-demand-qsrs-quick-change-pandemic-response) [![](https://blog.kargo.com/hubfs/AWLearn_LL_08062020-socialheadshots-_twitter-1.jpg)](https://blog.kargo.com/stocking-the-cabinet) ##### [CPG Marketers Forge A New (and Better) Path](https://blog.kargo.com/stocking-the-cabinet) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on August 20, 2020 Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan. [Continue Reading](https://blog.kargo.com/stocking-the-cabinet) - [PREVIOUS](https://blog.kargo.com/page/13) - [NEXT](https://blog.kargo.com/page/15) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -