--- title: Kargo Blog (17) description: "Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (17)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog [![](https://blog.kargo.com/hubfs/Screen%20Shot%202020-01-21%20at%2010.56.20%20AM.png)](https://blog.kargo.com/the-story-behind-the-branded-takeover) ##### [The Story Behind: The Branded Takeover](https://blog.kargo.com/the-story-behind-the-branded-takeover) By [Scott Johnson](https://blog.kargo.com/author/scott-johnson) on August 27, 2019 From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go... [Continue Reading](https://blog.kargo.com/the-story-behind-the-branded-takeover) [![](https://blog.kargo.com/hubfs/Blog-Header_Cookie.gif)](https://blog.kargo.com/scaling-in-a-cookie-less-world) ##### [Scaling in a Cookie-less World](https://blog.kargo.com/scaling-in-a-cookie-less-world) By [Ashesh Mazumdar](https://blog.kargo.com/author/ashesh-mazumdar) on August 7, 2019 The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while... [Continue Reading](https://blog.kargo.com/scaling-in-a-cookie-less-world) [![](https://blog.kargo.com/hubfs/Chevy_Highrise.gif)](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise) ##### [the story behind: The HighRise](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise) By [Scott Johnson](https://blog.kargo.com/author/scott-johnson) on July 24, 2019 At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know... [Continue Reading](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise) [![](https://blog.kargo.com/hubfs/wva_blog.png)](https://blog.kargo.com/web-vs-app-2019) ##### [Web vs App 2019](https://blog.kargo.com/web-vs-app-2019) By [Joshua Blum](https://blog.kargo.com/author/joshua-blum) on July 23, 2019 Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers [Continue Reading](https://blog.kargo.com/web-vs-app-2019) [![](https://blog.kargo.com/hubfs/brands-throwbacks-CONTENT-2019.jpg)](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) ##### [How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 17, 2019 As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are... [Continue Reading](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) [![](https://blog.kargo.com/hubfs/WhiteOps_LinkedIn.gif)](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) ##### [Kargo’s Marketplace 10x Cleaner than Industry Average](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on July 15, 2019 Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard. [Continue Reading](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) [![](https://blog.kargo.com/hubfs/Ad%20Networking_Blog%20Post%20ImagesFraud.jpg)](https://blog.kargo.com/ad-networks-and-fraud) ##### [Ad Networks and Fraud](https://blog.kargo.com/ad-networks-and-fraud) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 20, 2019 Ad Fraud has existed since the beginning of digital advertising, but with the rise of programmatic and automated ad buying, it has gained significant traction over the past few years. [Continue Reading](https://blog.kargo.com/ad-networks-and-fraud) [![](https://blog.kargo.com/hubfs/Ad%20Networking_Blog%20Post%20ImagesTargeting.jpg)](https://blog.kargo.com/ad-networks-and-targeting) ##### [Ad Networks and Targeting](https://blog.kargo.com/ad-networks-and-targeting) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 13, 2019 Contextual Targeting Contextual Targeting, as the name suggests, is a strategy of placing an ad that's messaging is relevant to the context of the specific page of which it's served. [Continue Reading](https://blog.kargo.com/ad-networks-and-targeting) [![](https://blog.kargo.com/hubfs/Ad%20Networking_Blog%20Post%20ImagesPricing-1.jpg)](https://blog.kargo.com/ad-networks-and-pricing) ##### [Ad Networks and Pricing](https://blog.kargo.com/ad-networks-and-pricing) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 7, 2019 The Ad Network pricing model is similar to that of traditional digital advertising. Below are a few examples on how Ad Networks work with the clients with the right pricing model in order... [Continue Reading](https://blog.kargo.com/ad-networks-and-pricing) [![](https://blog.kargo.com/hubfs/Ad%20Networking_Blog%20Post%20ImagesWorks.jpg)](https://blog.kargo.com/how-do-ad-networks-work) ##### [How do Ad Networks Work?](https://blog.kargo.com/how-do-ad-networks-work) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 3, 2019 Many publishers don’t have the infrastructure - be it manpower and/or technology - in place to effectively monetize all of their digital content, creating an opportunity in the... [Continue Reading](https://blog.kargo.com/how-do-ad-networks-work) - [PREVIOUS](https://blog.kargo.com/page/16) - [NEXT](https://blog.kargo.com/page/18) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -