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CAN MOBILE AND TV TEAM UP?
By AJ Mathew on December 6, 2017

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating,...

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BRINGING ART TO AD TECH
By Brittany Bobo on August 2, 2017

Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive...

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THINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONES
By Kargo Insider on June 15, 2017

A lot has changed since the first ad ran on a television screen. Last year happened to be the 75th anniversary of the TV commercial, which now represents a $70B market. Like we saw in...

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THINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONES
By Ed Romaine on June 15, 2017

To put things into perspective, let’s remember that radio was the most important medium in 1951, representing a $210 million dollar business compared to mere 12.3 million for TV.

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A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC
By Jeremy Sadwith on May 30, 2017

Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.

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WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By Ed Romaine on March 16, 2017

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

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THIS IS HOW WE SCROLL
By AJ Mathew on March 8, 2017

The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every...

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MOBILE ADS: INTRUSIVE OR EFFECTIVE?
By AJ Mathew on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising.  Publishers want to attract and retain users.  And...

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