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The Story Behind: 3D Shift & 3D Wrap
By Brittany Bobo on February 5, 2020

No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The...

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NEW RESEARCH: Viewability vs. Memorability
By Kargo Research on October 24, 2019

 

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The Story Behind: The Branded Takeover
By Scott Johnson on August 27, 2019

From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they...

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Scaling in a Cookie-less World
By Ashesh Mazumdar on August 7, 2019

The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...

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Web vs App 2019
By Joshua Blum on July 23, 2019

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers 

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Kargo’s Marketplace 10x Cleaner than Industry Average
By Becca Poeta on July 15, 2019

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

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FIVE MOBILE DESIGN BEST PRACTICES
By Melyssa Cramer on October 11, 2018

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...

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4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By Lauren O' Keefe Hendricks on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the...

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THE NEW STANDARD FOR BETTER ADS
By Tal Ackerman on February 12, 2018

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and...

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WHY YOUR MOBILE ADS HAVE LOW ROAS
By Ed Romaine on January 24, 2018

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 

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