Stay up to date

HOW TO COMBAT BANNER BLINDNESS
By Kentaro Oi on January 17, 2018

Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.

Continue Reading

HELPING PUBLISHERS FIGHT BACK USING ADS.TXT
By Kargo on November 10, 2017

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

Continue Reading

MOBILE MATCH: FINDING THE PERFECT USER
By Elisa Malojer on August 31, 2017

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an...

Continue Reading

THE FAKE NEWS ERA IS NOW AFFECTING BRANDS
By Kargo Insider on March 29, 2017

On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing...

Continue Reading

WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By Ed Romaine on March 16, 2017

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

Continue Reading

MOBILE ADS: INTRUSIVE OR EFFECTIVE?
By AJ Mathew on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising.  Publishers want to attract and retain users.  And...

Continue Reading

Stay in the know on the latest and greatest news, insights and announcements.