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10 Nov

Ad Serving Ad Tech Brand Safe Digital Advertising Performance Publishers

HELPING PUBLISHERS FIGHT BACK USING ADS.TXT

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

Kargo
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31 Aug

Ad Serving Ad Tech Brand Safe Digital Advertising Addressable Performance Scale

MOBILE MATCH: FINDING THE PERFECT USER

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience by..

Elisa Malojer
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29 Mar

Insider Performance fraud KargoKnowledge

THE FAKE NEWS ERA IS NOW AFFECTING BRANDS

On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence of “fake..

Kargo Insider
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16 Mar

Ad Serving Ad Tech Mobile Digital Advertising Addressable Performance Scale

WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

Ed Romaine
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04 Oct

Ad Serving Ad Tech Mobile Digital Advertising Performance Creative

MOBILE ADS: INTRUSIVE OR EFFECTIVE?

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And users want a..

AJ Mathew

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