--- title: Kargo Blog | Performance description: Performance | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Performance - Select a Topic [![](https://blog.kargo.com/hubfs/169cookie-1-1170x600.jpeg)](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) ##### [Finding the Future of Measurement with Cohorts](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on August 17, 2021 As Featured On Advertising Week In Partnership With Upwave [Continue Reading](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) [![](https://blog.kargo.com/hubfs/linkedin.jpg)](https://blog.kargo.com/converging-online-and-offline-marketing) ##### [Converging Online and Offline Marketing](https://blog.kargo.com/converging-online-and-offline-marketing) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on April 1, 2021 If you're a smaller brand or startup emerging in places like Facebook and Instagram it's easy to think that the only marketing you need to do is online.. right? For instance, Casper... [Continue Reading](https://blog.kargo.com/converging-online-and-offline-marketing) [![](https://blog.kargo.com/hubfs/social.jpeg)](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) ##### [How Publishers Can Win in the Social World](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on March 10, 2021 We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . .... [Continue Reading](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) [![](https://blog.kargo.com/hubfs/contextual.jpeg)](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) ##### [How Contextual 2.0 Will Drive The Next Phase of Digital Targeting](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on February 24, 2021 As Featured On MarTech Series [Continue Reading](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) [![](https://blog.kargo.com/hubfs/1614100941551.jpeg)](https://blog.kargo.com/the-story-behind-our-newest-3d-experiences-keyart-cube-revolve-emerge-1) ##### [The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge](https://blog.kargo.com/the-story-behind-our-newest-3d-experiences-keyart-cube-revolve-emerge-1) By [Mitch Krumm](https://blog.kargo.com/author/mitch-krumm) on February 22, 2021 Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you... [Continue Reading](https://blog.kargo.com/the-story-behind-our-newest-3d-experiences-keyart-cube-revolve-emerge-1) [![](https://blog.kargo.com/hubfs/1612458538785.jpeg)](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex) ##### [The Story Behind: Swipe Up & Tri-Plex](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex) By [James Falzone & Natasha Super](https://blog.kargo.com/author/james-falzone-natasha-super) on February 4, 2021 Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and... [Continue Reading](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex) [![](https://blog.kargo.com/hubfs/1611690477047.jpeg)](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook) ##### [Publishers Have A Window Of Opportunity To Change Google And Facebook](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 26, 2021 As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,... [Continue Reading](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook) [![](https://blog.kargo.com/hubfs/Mike%20S%20-%20Pubs.jpg)](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market) ##### [Publishers Are Taking a Bite of the $161 Billion Local Ad Market](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 15, 2021 As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and... [Continue Reading](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market) [![](https://blog.kargo.com/hubfs/Embed.png)](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) ##### [NEW REPORT: Social Embed Q3 2020 Data & Insights](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 10, 2020 Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our... [Continue Reading](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) [![](https://blog.kargo.com/hubfs/1607540046604.jpeg)](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo) ##### [an interview with CafeMedia](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 9, 2020 [Continue Reading](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo) - [PREVIOUS](https://blog.kargo.com/tag/performance/page/0) - [NEXT](https://blog.kargo.com/tag/performance/page/2) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -