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The Story Behind: Digital Circular
By James Falzone on December 9, 2020

 

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Cyber - It’s Not Just For Monday Anymore
By Rosie D'Amato & Katherine Richter on November 19, 2020

As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...

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To thrive without cookies, brands must adopt more nuanced blocking techniques
By Michael Shaughnessy on October 13, 2020

As featured on ClickZ

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Beet.TV: Contextual Targeting Will Rise As Cookies Fade
By Beet.TV on August 31, 2020

As featured on Beet.TV   Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...

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Understanding the Demand Side Platform
By Demand Partnerships on June 17, 2020

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...

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Scaling in a Cookie-less World
By Ashesh Mazumdar on August 7, 2019

The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...

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Kargo’s Marketplace 10x Cleaner than Industry Average
By Becca Poeta on July 15, 2019

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

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4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By Lauren O' Keefe Hendricks on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the...

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HOW PUBLISHERS CAN WIN BACK ROI
By Paola Conery on April 4, 2018

  It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad...

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WHY YOUR MOBILE ADS HAVE LOW ROAS
By Ed Romaine on January 24, 2018

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 

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