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Three Easy Ways to Avoid Fraud on CTV
By David Naffis on July 3, 2024

Originally featured on ANA

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3 ways AI helps advertisers measure campaigns better
By Jessica Pellen on June 25, 2024

Originally featured on American Marketer

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The Olympics Is Personal(ized)
By Brittany Spicer on June 4, 2024

Originally featured on tvtech

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Women’s Sports Can Launch the Next Era in CTV Advertising
By Billie Hirsh on June 3, 2024

Originally featured on ANA

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Automating Creative, Elevating Performance: The Kargo AI Advantage
By Susan Zou on June 3, 2024

No matter your industry, calling, or walk of life, AI has become a critical part of the conversation. However, its implications cannot be underestimated or overlooked. Good, bad or...

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We All Have A Role To Play In Ending MFA
By Tal Almany on May 28, 2024

Originally featured on AdExchanger

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Maximizing Product-Level Video on Meta: A Powerful Trifecta that Boosts Brands
By Bailey Moran on May 9, 2024

It’s no secret: the digital advertising space is fast-paced and constantly evolving. To survive, brands need to be nimble and willing to take bold actions to capture attention. One...

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Safety First: CTV Transparency Is Key to Protecting Brand Reputation
By Bradley Umane on April 29, 2024

In light of declining traditional TV viewership, the significance of CTV has only magnified, with projections indicating that ad spending is set to soar to nearly $41 billion by 2027. This...

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Snapchat x Kargo Raise The Bar to Provide Consumer Engagement and Brand Impact on Shoppable Ads
By Susan Zou on April 3, 2024

We know that humans are social animals and that we react to the world around us. We like seeing what our friends are doing and buying - and we often join them. Our social connections...

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Taking Action for Sustainability in Ad Tech
By Joe Lanzerotti on April 1, 2024

It’s no secret that the world we live in is more digitally focused than ever before. As commerce, social hangouts, and media consumption grow in the online arena, so too does the energy...

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