In the paid social space, 2024 was a year of realigning expectations. Overall performance still met the necessary targets, but data revealed a major shift in purchasing behavior. Across...

Fact checkers on social media are going by the wayside in favor of “community notes.”

How Kargo’s new Lighthouse Explorer Recreates the Showroom for Retail & Fashion Brands

For over a year, Kargo has partnered with a top US grocery store brand to modernize the brand’s online strategy. This effort focused on digitizing their traditional weekly print flier...

Originally featured on ANA

Commercial breaks present advertisers with a variety of issues, as they can serve as opportunities for viewers to leave the room — and the screen — or serve as a disruption during an...

Capturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions...

Aptly named Gen Z, as in the first generation known to “zoom” the internet, this generation moves fast, is hard to engage and needs connection and inspiration above all else. How can a...

Originally featured on ANA

With Summer in the rear view mirror, preparations for the upcoming holiday season should be in full swing. Here are insights to help you navigate and hopefully reap the rewards of these...