--- title: Kargo Blog (16) description: "Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (16)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog [![](https://blog.kargo.com/hubfs/Singapore_LinkedIN.jpg)](https://blog.kargo.com/singapore) ##### [Kargo Launches Singapore Office & Welcomes Jonathan Pacey!](https://blog.kargo.com/singapore) By [Rob Leach](https://blog.kargo.com/author/rob-leach) on March 24, 2020 We are excited to announce the opening of Kargo Singapore - the latest addition to our continued international expansion. [Continue Reading](https://blog.kargo.com/singapore) [![](https://blog.kargo.com/hubfs/Kargo_Givinig%20Back%20Graphic.jpg)](https://blog.kargo.com/note) ##### [A Note from Kargo: Brand Safety & Supporting Small Businesses](https://blog.kargo.com/note) By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on March 19, 2020 [Continue Reading](https://blog.kargo.com/note) [![](https://blog.kargo.com/hubfs/Screen%20Shot%202020-02-06%20at%2011.35.40%20AM.png)](https://blog.kargo.com/dv360) ##### [Programmatic Guaranteed through DV360 - NOW AVAILABLE!](https://blog.kargo.com/dv360) By [Michael Schindler](https://blog.kargo.com/author/michael-schindler) on February 11, 2020 [Continue Reading](https://blog.kargo.com/dv360) [![](https://blog.kargo.com/hubfs/3D_Insta.gif)](https://blog.kargo.com/the-story-behind-the-3d) ##### [The Story Behind: 3D Shift & 3D Wrap](https://blog.kargo.com/the-story-behind-the-3d) By [Brittany Bobo](https://blog.kargo.com/author/brittany-bobo) on February 5, 2020 No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The movie-goers... [Continue Reading](https://blog.kargo.com/the-story-behind-the-3d) [![](https://blog.kargo.com/hubfs/Q4%20Creative%20-%20Eblast%20-Charity%20Header%20-V2.jpg)](https://blog.kargo.com/kargo-kares) ##### ['Doing Well by Doing Good' in Partnership with the Ad Council](https://blog.kargo.com/kargo-kares) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 9, 2019 [Continue Reading](https://blog.kargo.com/kargo-kares) [![](https://blog.kargo.com/hubfs/BI%201.jpeg)](https://blog.kargo.com/business-insider) ##### [Kargo Prepares for Privacy Laws with First CRO and a New Ad Format](https://blog.kargo.com/business-insider) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 4, 2019 Full article can be seen on Business Insider [Continue Reading](https://blog.kargo.com/business-insider) [![](https://blog.kargo.com/hubfs/Kargo%20Welcome%20-%20JohnnyLinkedIn.jpg)](https://blog.kargo.com/meetjohnny) ##### [Meet Kargo's Chief Revenue Officer: Johnny Horgan](https://blog.kargo.com/meetjohnny) By [Elaine Divelbliss](https://blog.kargo.com/author/elaine-divelbliss) on November 25, 2019 [Continue Reading](https://blog.kargo.com/meetjohnny) [![](https://blog.kargo.com/hubfs/Shorty%20Social%20Good%20Award%202019LinkedIn.jpg)](https://blog.kargo.com/att-itcanwait) ##### [The Story Behind: AT&T’s ‘It Can Wait’ Campaign](https://blog.kargo.com/att-itcanwait) By [Jennifer Churchill](https://blog.kargo.com/author/jennifer-churchill) on November 5, 2019 [Continue Reading](https://blog.kargo.com/att-itcanwait) [![](https://blog.kargo.com/hubfs/ViewabiltyvMemorability_Research%20image-1.png)](https://blog.kargo.com/vvm) ##### [NEW RESEARCH: Viewability vs. Memorability](https://blog.kargo.com/vvm) By [Kargo Research](https://blog.kargo.com/author/kargo-research) on October 24, 2019 [Continue Reading](https://blog.kargo.com/vvm) [![](https://blog.kargo.com/hubfs/harry-kargman-ddt.jpg)](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience-0) ##### [Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience-0) By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on October 8, 2019 As featured on AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by... [Continue Reading](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience-0) - [PREVIOUS](https://blog.kargo.com/page/15) - [NEXT](https://blog.kargo.com/page/17) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -