As featured on The Drum Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. ...

As featured on Adweek For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where...

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...

We’ve all been there. If you’re a creative like myself, I’m sure you’ve visited this place more often than you’d like to admit. Where, you ask? I’d like to welcome you to the dismal land of...

It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars...

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which...

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018

Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.

Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before...