--- title: Kargo Blog | Ad Tech (3) description: "Ad Tech | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (3)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Ad Tech - Select a Topic [![](https://blog.kargo.com/hubfs/Embed.png)](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) ##### [NEW REPORT: Social Embed Q3 2020 Data & Insights](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 10, 2020 Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our... [Continue Reading](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights) [![](https://blog.kargo.com/hubfs/1607540046604.jpeg)](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo) ##### [an interview with CafeMedia](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 9, 2020 [Continue Reading](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo) [![](https://blog.kargo.com/hubfs/LinkedIn%20(1)-1.png)](https://blog.kargo.com/the-story-behind-digital-circular) ##### [The Story Behind: Digital Circular](https://blog.kargo.com/the-story-behind-digital-circular) By [James Falzone](https://blog.kargo.com/author/james-falzone) on December 9, 2020 [Continue Reading](https://blog.kargo.com/the-story-behind-digital-circular) [![](https://blog.kargo.com/hubfs/ClickZ%20Feature_ClickZ_Insta_v2%20(2).jpg)](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) ##### [To thrive without cookies, brands must adopt more nuanced blocking techniques](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on October 13, 2020 As featured on ClickZ [Continue Reading](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) [![](https://blog.kargo.com/hubfs/Screen%20Shot%202020-08-31%20at%2011.55.32%20AM.png)](https://blog.kargo.com/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman) ##### [Beet.TV: Contextual Targeting Will Rise As Cookies Fade](https://blog.kargo.com/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman) By [Beet.TV](https://blog.kargo.com/author/beet.tv) on August 31, 2020 As featured on Beet.TV Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to... [Continue Reading](https://blog.kargo.com/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman) [![](https://blog.kargo.com/hubfs/1600111608023.jpeg)](https://blog.kargo.com/social-canvas) ##### [The Story Behind: Social Canvas](https://blog.kargo.com/social-canvas) By [Abe Storey](https://blog.kargo.com/author/abe-storey) on August 26, 2020 When Kevin Durant left the Golden State Warriors something incredible happened. And no - it wasn’t that the Nets were suddenly a good team. It was that he didn’t immediately tell... [Continue Reading](https://blog.kargo.com/social-canvas) [![](https://blog.kargo.com/hubfs/VideoIMG.jpg)](https://blog.kargo.com/learnings-and-insights-from-the-in-house-media-movement) ##### [Learnings and Insights From The In-House Media Movement](https://blog.kargo.com/learnings-and-insights-from-the-in-house-media-movement) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on August 18, 2020 One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and... [Continue Reading](https://blog.kargo.com/learnings-and-insights-from-the-in-house-media-movement) [![](https://blog.kargo.com/hubfs/Blog_DSP_08.11.20_Square.png)](https://blog.kargo.com/invitation-only-the-world-of-pmps) ##### [Invitation Only: The World of PMP's](https://blog.kargo.com/invitation-only-the-world-of-pmps) By [Krystle Blume](https://blog.kargo.com/author/krystle-blume) on August 13, 2020 The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world. [Continue Reading](https://blog.kargo.com/invitation-only-the-world-of-pmps) [![](https://blog.kargo.com/hubfs/Mike%20S%20SPO.jpg)](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation) ##### [The Next Phase In SPO Is Based On Value Creation](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on July 15, 2020 As seen on AdExchanger [Continue Reading](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation) [![](https://blog.kargo.com/hubfs/Blog%20DSP_LinkedIn.png)](https://blog.kargo.com/understanding-the-demand-side-platform) ##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020 The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The... [Continue Reading](https://blog.kargo.com/understanding-the-demand-side-platform) - [PREVIOUS](https://blog.kargo.com/tag/ad-tech/page/2) - [NEXT](https://blog.kargo.com/tag/ad-tech/page/4) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -