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NEW REPORT: Social Embed Q3 2020 Data & Insights
By Kargo Insider on December 10, 2020

Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our...

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an interview with CafeMedia
By Michael Shaughnessy on December 9, 2020

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The Story Behind: Digital Circular
By James Falzone on December 9, 2020

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To thrive without cookies, brands must adopt more nuanced blocking techniques
By Michael Shaughnessy on October 13, 2020

As featured on ClickZ

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Beet.TV: Contextual Targeting Will Rise As Cookies Fade
By Beet.TV on August 31, 2020

As featured on Beet.TV Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...

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The Story Behind: Social Canvas
By Abe Storey on August 26, 2020

When Kevin Durant left the Golden State Warriors something incredible happened. And no - it wasn’t that the Nets were suddenly a good team. It was that he didn’t immediately tell...

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Learnings and Insights From The In-House Media Movement
By Kargo Insider on August 18, 2020

One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and...

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Invitation Only: The World of PMP's
By Krystle Blume on August 13, 2020

The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.

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The Next Phase In SPO Is Based On Value Creation
By Michael Shaughnessy on July 15, 2020

As seen on AdExchanger

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Understanding the Demand Side Platform
By Demand Partnerships on June 17, 2020

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...

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