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How Do Foldable Screens Impact Mobile Advertising?
By Ryan Polley on May 12, 2019

As featured on MarTech Series Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how...

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Changing the Ad Narrative to Enhance Customer Experience
By Chris Keune on April 19, 2019

As featured on MarTech Advisor As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating....

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Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete
By Harry Kargman on April 10, 2019

As featured on AdExchanger Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most...

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Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person
By Chris Keune on April 9, 2019

As featured on The Drum Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. ...

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Are Your Ads Emotionally Unavailable?
By Chris Keune on December 4, 2018

As featured on Adweek For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where...

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FIVE MOBILE DESIGN BEST PRACTICES
By Melyssa Cramer on October 11, 2018

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...

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4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By Lauren O' Keefe Hendricks on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the...

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HOW TO AVOID CREATIVE BLOCK
By Melyssa Cramer on June 27, 2018

We’ve all been there. If you’re a creative like myself, I’m sure you’ve visited this place more often than you’d like to admit. Where, you ask? I’d like to welcome you to the dismal land...

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HOW PUBLISHERS CAN WIN BACK ROI
By Paola Conery on April 4, 2018

  It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad...

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THE NEW STANDARD FOR BETTER ADS
By Tal Ackerman on February 12, 2018

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and...

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