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'Doing Well by Doing Good' in Partnership with the Ad Council
By Kargo Insider on December 9, 2019

 

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Mobile ad company Kargo is trying to prepare for privacy laws with its first chief revenue officer and a new ad format
By Kargo Insider on December 4, 2019

Full article can be seen on Business Insider

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Meet Kargo's Chief Revenue Officer: Johnny Horgan
By Elaine Divelbliss on November 25, 2019

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The Story Behind: AT&T’s ‘It Can Wait’ Campaign
By Jennifer Churchill on November 5, 2019

 

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NEW RESEARCH: Viewability vs. Memorability
By Kargo Research on October 24, 2019

 

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Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle
By Harry Kargman on October 8, 2019

As featured on AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written...

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the story behind: The HighRise
By Scott Johnson on July 24, 2019

At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We...

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Web vs App 2019
By Joshua Blum on July 23, 2019

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers 

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How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
By Chris Keune on July 17, 2019

As featured on Adweek Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...

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Kargo’s Marketplace 10x Cleaner than Industry Average
By Becca Poeta on July 15, 2019

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

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