--- title: Kargo Blog | Ad Tech (4) description: "Ad Tech | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (4)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Ad Tech - Select a Topic [![](https://blog.kargo.com/hubfs/kitkat+resize.gif)](https://blog.kargo.com/hersheys-bto) ##### [The Story Behind: Hershey's Kit Kat Halloween Campaign](https://blog.kargo.com/hersheys-bto) By [Jennifer Churchill](https://blog.kargo.com/author/jennifer-churchill) on April 1, 2020 [Continue Reading](https://blog.kargo.com/hersheys-bto) [![](https://blog.kargo.com/hubfs/Singapore_LinkedIN.jpg)](https://blog.kargo.com/singapore) ##### [Kargo Launches Singapore Office & Welcomes Jonathan Pacey!](https://blog.kargo.com/singapore) By [Rob Leach](https://blog.kargo.com/author/rob-leach) on March 24, 2020 We are excited to announce the opening of Kargo Singapore - the latest addition to our continued international expansion. [Continue Reading](https://blog.kargo.com/singapore) [![](https://blog.kargo.com/hubfs/Q4%20Creative%20-%20Eblast%20-Charity%20Header%20-V2.jpg)](https://blog.kargo.com/kargo-kares) ##### ['Doing Well by Doing Good' in Partnership with the Ad Council](https://blog.kargo.com/kargo-kares) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 9, 2019 [Continue Reading](https://blog.kargo.com/kargo-kares) [![](https://blog.kargo.com/hubfs/BI%201.jpeg)](https://blog.kargo.com/business-insider) ##### [Kargo Prepares for Privacy Laws with First CRO and a New Ad Format](https://blog.kargo.com/business-insider) By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 4, 2019 Full article can be seen on Business Insider [Continue Reading](https://blog.kargo.com/business-insider) [![](https://blog.kargo.com/hubfs/Kargo%20Welcome%20-%20JohnnyLinkedIn.jpg)](https://blog.kargo.com/meetjohnny) ##### [Meet Kargo's Chief Revenue Officer: Johnny Horgan](https://blog.kargo.com/meetjohnny) By [Elaine Divelbliss](https://blog.kargo.com/author/elaine-divelbliss) on November 25, 2019 [Continue Reading](https://blog.kargo.com/meetjohnny) [![](https://blog.kargo.com/hubfs/Shorty%20Social%20Good%20Award%202019LinkedIn.jpg)](https://blog.kargo.com/att-itcanwait) ##### [The Story Behind: AT&T’s ‘It Can Wait’ Campaign](https://blog.kargo.com/att-itcanwait) By [Jennifer Churchill](https://blog.kargo.com/author/jennifer-churchill) on November 5, 2019 [Continue Reading](https://blog.kargo.com/att-itcanwait) [![](https://blog.kargo.com/hubfs/ViewabiltyvMemorability_Research%20image-1.png)](https://blog.kargo.com/vvm) ##### [NEW RESEARCH: Viewability vs. Memorability](https://blog.kargo.com/vvm) By [Kargo Research](https://blog.kargo.com/author/kargo-research) on October 24, 2019 [Continue Reading](https://blog.kargo.com/vvm) [![](https://blog.kargo.com/hubfs/harry-kargman-ddt.jpg)](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience-0) ##### [Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience-0) By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on October 8, 2019 As featured on AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by... [Continue Reading](https://blog.kargo.com/changing-the-ad-narrative-to-enhance-customer-experience-0) [![](https://blog.kargo.com/hubfs/Chevy_Highrise.gif)](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise) ##### [the story behind: The HighRise](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise) By [Scott Johnson](https://blog.kargo.com/author/scott-johnson) on July 24, 2019 At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know... [Continue Reading](https://blog.kargo.com/introducing-our-newest-ad-format-the-highrise) [![](https://blog.kargo.com/hubfs/wva_blog.png)](https://blog.kargo.com/web-vs-app-2019) ##### [Web vs App 2019](https://blog.kargo.com/web-vs-app-2019) By [Joshua Blum](https://blog.kargo.com/author/joshua-blum) on July 23, 2019 Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers [Continue Reading](https://blog.kargo.com/web-vs-app-2019) - [PREVIOUS](https://blog.kargo.com/tag/ad-tech/page/3) - [NEXT](https://blog.kargo.com/tag/ad-tech/page/5) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -