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Web vs App 2019
By Joshua Blum on July 23, 2019

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers 

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How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
By Chris Keune on July 17, 2019

As featured on Adweek Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...

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How Do Foldable Screens Impact Mobile Advertising?
By Ryan Polley on May 12, 2019

As featured on MarTech Series Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how...

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Changing the Ad Narrative to Enhance Customer Experience
By Chris Keune on April 19, 2019

As featured on MarTech Advisor As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating....

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Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete
By Harry Kargman on April 10, 2019

As featured on AdExchanger Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most...

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Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person
By Chris Keune on April 9, 2019

As featured on The Drum Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. ...

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Are Your Ads Emotionally Unavailable?
By Chris Keune on December 4, 2018

As featured on Adweek For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where...

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