Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

As Featured On Advertising Week In Partnership With Upwave

There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...

As Featured On Advertising Week

As Featured On M+AD!

As Featured On The Drum

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with theprivacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary...

For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...

As Featured OnAdExchanger

The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...