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Web vs App 2019
By Joshua Blum on July 23, 2019

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers 

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How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
By Chris Keune on July 17, 2019

As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...

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Kargo’s Marketplace 10x Cleaner than Industry Average
By Becca Poeta on July 15, 2019

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

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Ad Networks and Fraud
By Demand Partnerships on June 20, 2019

  Ad Fraud has existed since the beginning of digital advertising, but with the rise of programmatic and automated ad buying, it has gained significant traction over the past few years. 

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Ad Networks and Targeting
By Demand Partnerships on June 13, 2019

Contextual Targeting Contextual Targeting, as the name suggests, is a strategy of placing an ad that's messaging is relevant to the context of the specific page of which it's served. 

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Ad Networks and Pricing
By Demand Partnerships on June 7, 2019

  The Ad Network pricing model is similar to that of traditional digital advertising. Below are a few examples on how Ad Networks work with the clients with the right pricing model in order...

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How do Ad Networks Work?
By Demand Partnerships on June 3, 2019

  Many publishers don’t have the infrastructure - be it manpower and/or technology - in place to effectively monetize all of their digital content, creating an opportunity in the...

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How Do Foldable Screens Impact Mobile Advertising?
By Ryan Polley on May 12, 2019

As featured on MarTech Series Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how the...

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Changing the Ad Narrative to Enhance Customer Experience
By Chris Keune on April 19, 2019

As featured on MarTech Advisor As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating....

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Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete
By Harry Kargman on April 10, 2019

As featured on AdExchanger Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most...

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