--- title: Kargo Blog (10) description: "Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (10)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog [![](https://blog.kargo.com/hubfs/2597-Q421_Social%20images%20for%202022%20trends%20blog_Linkedin.jpg)](https://blog.kargo.com/top-advertising-trends-expect-2022) ##### [Top Advertising Trends to Expect in 2022](https://blog.kargo.com/top-advertising-trends-expect-2022) By [Ashley Hurwitz](https://blog.kargo.com/author/ashley-hurwitz) on January 6, 2022 As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the... [Continue Reading](https://blog.kargo.com/top-advertising-trends-expect-2022) [![](https://blog.kargo.com/hubfs/Story%20Behind%20BT_LI%20V2.png)](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt) ##### [The Story Behind: Kargo APAC Named Best Media Platform by B&T](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on December 14, 2021 The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media. [Continue Reading](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt) [![](https://blog.kargo.com/hubfs/LLS%20Wrap_Blog%20Header.png)](https://blog.kargo.com/kargo-kares-taking-on-fight-against-cancer) ##### [Kargo Kares: Taking On the Fight Against Cancer](https://blog.kargo.com/kargo-kares-taking-on-fight-against-cancer) By [Ashley Hurwitz](https://blog.kargo.com/author/ashley-hurwitz) on December 2, 2021 Cancer touches one in three people, with one person in the US being diagnosed with leukemia, lymphoma, or myeloma approximately every 3 minutes. A pillar of Kargo’s company culture is to... [Continue Reading](https://blog.kargo.com/kargo-kares-taking-on-fight-against-cancer) [![](https://blog.kargo.com/hubfs/22545-Q421_Social%20and%20blog%20assets%20for%20Chris%20K%20feature_LinkedIn%20(2).jpg)](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) ##### [Understanding Data Bias in an AI-Driven World](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) By [Haley Massa](https://blog.kargo.com/author/haley-massa) on November 29, 2021 Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven... [Continue Reading](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) [![](https://blog.kargo.com/hubfs/blog%20size_linkedin%20size.jpg)](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo) ##### [Kargo x StitcherAds: A Note From The CEO](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo) By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on October 29, 2021 With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence... [Continue Reading](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo) [![](https://blog.kargo.com/hubfs/linkedin%20(4).jpg)](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) ##### [Kargo Reinvents Advertising With AI-Driven Contextual Targeting](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) By [Kargo](https://blog.kargo.com/author/kargo) on October 7, 2021 As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris... [Continue Reading](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) [![](https://blog.kargo.com/hubfs/linkedin%20R4.png)](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) ##### [Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on October 4, 2021 As Featured On WOMENinRETAIL [Continue Reading](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce) [![](https://blog.kargo.com/hubfs/2379_Q21_M_UID-2.0-Blog-Image_AG.gif)](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more) ##### [Goodbye, Cookie. Hello, UID 2.0 (and more)](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more) By [Majid Baber](https://blog.kargo.com/author/majid-baber) on September 13, 2021 Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and... [Continue Reading](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more) [![](https://blog.kargo.com/hubfs/169cookie-1-1170x600.jpeg)](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) ##### [Finding the Future of Measurement with Cohorts](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on August 17, 2021 As Featured On Advertising Week In Partnership With Upwave [Continue Reading](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts) [![](https://blog.kargo.com/hubfs/Innovation_Blog%20Feature.png)](https://blog.kargo.com/the-story-behind-q3-ad-innovation) ##### [The Story Behind: Q3 Ad Innovation](https://blog.kargo.com/the-story-behind-q3-ad-innovation) By [Kargo Design Team](https://blog.kargo.com/author/kargo-design-team) on August 11, 2021 There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a... [Continue Reading](https://blog.kargo.com/the-story-behind-q3-ad-innovation) - [PREVIOUS](https://blog.kargo.com/page/9) - [NEXT](https://blog.kargo.com/page/11) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -