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The Story Behind: 3D Shift & 3D Wrap
By Brittany Bobo on February 5, 2020

No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The movie-goers...

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'Doing Well by Doing Good' in Partnership with the Ad Council
By Kargo Insider on December 9, 2019

 

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Kargo Prepares for Privacy Laws with First CRO and a New Ad Format
By Kargo Insider on December 4, 2019

Full article can be seen on Business Insider

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Meet Kargo's Chief Revenue Officer: Johnny Horgan
By Elaine Divelbliss on November 25, 2019

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The Story Behind: AT&T’s ‘It Can Wait’ Campaign
By Jennifer Churchill on November 5, 2019

 

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NEW RESEARCH: Viewability vs. Memorability
By Kargo Research on October 24, 2019

 

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Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle
By Harry Kargman on October 8, 2019

As featured on AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written...

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The Story Behind: The Branded Takeover
By Scott Johnson on August 27, 2019

From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go...

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Scaling in a Cookie-less World
By Ashesh Mazumdar on August 7, 2019

The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...

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the story behind: The HighRise
By Scott Johnson on July 24, 2019

At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know...

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