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NEW RESEARCH: Viewability vs. Memorability
By Kargo Research on October 24, 2019

 

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Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle
By Harry Kargman on October 8, 2019

As featured on AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written...

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The Story Behind: The Branded Takeover
By Scott Johnson on August 27, 2019

From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they...

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Scaling in a Cookie-less World
By Ashesh Mazumdar on August 7, 2019

The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...

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the story behind: The HighRise
By Scott Johnson on July 24, 2019

At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We...

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Web vs App 2019
By Joshua Blum on July 23, 2019

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers 

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How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
By Chris Keune on July 17, 2019

As featured on Adweek Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...

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Kargo’s Marketplace 10x Cleaner than Industry Average
By Becca Poeta on July 15, 2019

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

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Ad Networks and Fraud
By Demand Partnerships on June 20, 2019

  Ad Fraud has existed since the beginning of digital advertising, but with the rise of programmatic and automated ad buying, it has gained significant traction over the past few years. 

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Ad Networks and Targeting
By Demand Partnerships on June 13, 2019

Contextual Targeting Contextual Targeting, as the name suggests, is a strategy of placing an ad that's messaging is relevant to the context of the specific page of which it's served. 

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