--- title: Kargo Blog (6) description: "Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (6)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog [![](https://blog.kargo.com/hubfs/0399-Q224%20Olympics%20TV%20Tech%20Byline%20Graphic%20and%20Social%20Post_0399-Q224_Post%20copy.png)](https://blog.kargo.com/the-olympics-is-personalized) ##### [The Olympics Is Personal(ized)](https://blog.kargo.com/the-olympics-is-personalized) By [Brittany Spicer](https://blog.kargo.com/author/brittany-spicer) on June 4, 2024 Originally featured on tvtech [Continue Reading](https://blog.kargo.com/the-olympics-is-personalized) [![](https://blog.kargo.com/hubfs/0272-Q224%20Billie%20Byline%20in%20ANA_%20Womens%20Sports%20LI_AJ.png)](https://blog.kargo.com/womens-sports-can-launch-the-next-era-in-ctv-advertising) ##### [Women’s Sports Can Launch the Next Era in CTV Advertising](https://blog.kargo.com/womens-sports-can-launch-the-next-era-in-ctv-advertising) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on June 3, 2024 Originally featured on ANA [Continue Reading](https://blog.kargo.com/womens-sports-can-launch-the-next-era-in-ctv-advertising) [![](https://blog.kargo.com/hubfs/AI%20Capabilities_Blog_BP.png)](https://blog.kargo.com/automating-creative-elevating-performance-the-kargo-ai-advantage) ##### [Automating Creative, Elevating Performance: The Kargo AI Advantage](https://blog.kargo.com/automating-creative-elevating-performance-the-kargo-ai-advantage) By [Susan Zou](https://blog.kargo.com/author/susan-zou) on June 3, 2024 No matter your industry, calling, or walk of life, AI has become a critical part of the conversation. However, its implications cannot be underestimated or overlooked. Good, bad or... [Continue Reading](https://blog.kargo.com/automating-creative-elevating-performance-the-kargo-ai-advantage) [![](https://blog.kargo.com/hubfs/0354-Q224%20AdExchanger%20Byline%20LI.png)](https://blog.kargo.com/we-all-have-a-role-to-play-in-ending-mfa) ##### [We All Have A Role To Play In Ending MFA](https://blog.kargo.com/we-all-have-a-role-to-play-in-ending-mfa) By [Tal Almany](https://blog.kargo.com/author/tal-almany) on May 28, 2024 Originally featured on AdExchanger [Continue Reading](https://blog.kargo.com/we-all-have-a-role-to-play-in-ending-mfa) [![](https://blog.kargo.com/hubfs/Featured%20Image.png)](https://blog.kargo.com/maximizing-product-level-video-on-meta-a-powerful-trifecta-that-boosts-brands) ##### [Maximizing Product-Level Video on Meta: A Powerful Trifecta that Boosts Brands](https://blog.kargo.com/maximizing-product-level-video-on-meta-a-powerful-trifecta-that-boosts-brands) By [Bailey Moore](https://blog.kargo.com/author/bailey-moran) on May 9, 2024 It’s no secret: the digital advertising space is fast-paced and constantly evolving. To survive, brands need to be nimble and willing to take bold actions to capture attention. One... [Continue Reading](https://blog.kargo.com/maximizing-product-level-video-on-meta-a-powerful-trifecta-that-boosts-brands) [![](https://blog.kargo.com/hubfs/Blog%20(1).png)](https://blog.kargo.com/safety-first-ctv-transparency-is-key-to-protecting-brand-reputation) ##### [Safety First: CTV Transparency Is Key to Protecting Brand Reputation](https://blog.kargo.com/safety-first-ctv-transparency-is-key-to-protecting-brand-reputation) By [Bradley Umane](https://blog.kargo.com/author/bradley-umane) on April 29, 2024 In light of declining traditional TV viewership, the significance of CTV has only magnified, with projections indicating that ad spending is set to soar to nearly $41 billion by 2027. This... [Continue Reading](https://blog.kargo.com/safety-first-ctv-transparency-is-key-to-protecting-brand-reputation) [![](https://blog.kargo.com/hubfs/Kargo-Snap_blog_04.jpg)](https://blog.kargo.com/snapchat-x-kargo-raise-the-bar-to-provide-consumer-engagement-and-brand-impact-on-shoppable-ads) ##### [Snapchat x Kargo Raise The Bar to Provide Consumer Engagement and Brand Impact on Shoppable Ads](https://blog.kargo.com/snapchat-x-kargo-raise-the-bar-to-provide-consumer-engagement-and-brand-impact-on-shoppable-ads) By [Susan Zou](https://blog.kargo.com/author/susan-zou) on April 3, 2024 We know that humans are social animals and that we react to the world around us. We like seeing what our friends are doing and buying - and we often join them. Our social connections... [Continue Reading](https://blog.kargo.com/snapchat-x-kargo-raise-the-bar-to-provide-consumer-engagement-and-brand-impact-on-shoppable-ads) [![](https://blog.kargo.com/hubfs/0018-Q124%20Sustainability%20Blog%20.png)](https://blog.kargo.com/we-didnt-start-the-fire-but-its-time-we-put-it-outtaking-action-for-sustainability-in-adtech) ##### [Taking Action for Sustainability in Ad Tech](https://blog.kargo.com/we-didnt-start-the-fire-but-its-time-we-put-it-outtaking-action-for-sustainability-in-adtech) By [Joe Lanzerotti](https://blog.kargo.com/author/joe-lanzerotti) on April 1, 2024 It’s no secret that the world we live in is more digitally focused than ever before. As commerce, social hangouts, and media consumption grow in the online arena, so too does the energy... [Continue Reading](https://blog.kargo.com/we-didnt-start-the-fire-but-its-time-we-put-it-outtaking-action-for-sustainability-in-adtech) [![](https://blog.kargo.com/hubfs/Blog.png)](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ##### [A Brighter Branding Idea: Kargo Lighthouse](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) By [Eugene Glebov](https://blog.kargo.com/author/eugene-glebov) on March 4, 2024 In this world of supersized everything, is bigger always better? When it comes to ad size, the answer is a resounding yes. Simply put: larger ad sizes perform better. The average CTR for... [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) [![](https://blog.kargo.com/hubfs/Artboard%2010%20copy%20(1).png)](https://blog.kargo.com/mars-agency-x-kargo-a-real-time-data-win) ##### [Mars Agency x Kargo: A Real-Time Data Win](https://blog.kargo.com/mars-agency-x-kargo-a-real-time-data-win) By [Kargo](https://blog.kargo.com/author/kargo) on February 27, 2024 Q&A With Peter Gent, Director of Data Partnerships, The mars agency The Mars Agency connects world class brands with shoppers everywhere commerce happens. The agency strives to drive growth... [Continue Reading](https://blog.kargo.com/mars-agency-x-kargo-a-real-time-data-win) - [PREVIOUS](https://blog.kargo.com/page/5) - [NEXT](https://blog.kargo.com/page/7) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -