With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence...

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Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

As Featured On Advertising Week In Partnership With Upwave

There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...

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As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with theprivacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary...