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The Mobilizer

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Ad Serving
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Addressable
Brand Safe
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Digital Advertising
Mobile
Performance
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Scale

Posts by Topic

Ad Tech (38)
Digital Advertising (24)
Mobile (19)
Knowledge (17)
Creative (15)
Ad Serving (12)
Performance (11)
Insider (6)
Addressable (5)
Brand Safe (5)
Scale (5)
Programmatic (4)
mobileads (4)
Kargo (3)
KargoKnowledge (3)
Publishers (3)
APAC (1)
cookies (1)
fraud (1)
keepitclean (1)

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31 Aug

Ad Serving Ad Tech Brand Safe Digital Advertising Addressable Performance Scale

MOBILE MATCH: FINDING THE PERFECT USER

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience by..

Elisa Malojer
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02 Aug

Ad Serving Ad Tech Mobile Digital Advertising Creative

BRINGING ART TO AD TECH

Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive to just..

Brittany Bobo
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24 Jul

Ad Serving Ad Tech Brand Safe Digital Advertising Creative

AD NAUSEUM

An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to most, so..

Joshua Blum
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15 Jun

Ad Serving Ad Tech Mobile Digital Advertising

THINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONES

To put things into perspective, let’s remember that radio was the most important medium in 1951, representing a $210 million dollar business compared to mere 12.3 million for TV.

Ed Romaine
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30 May

Programmatic Brand Safe Mobile

A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC

Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.

Jeremy Sadwith
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16 Mar

Ad Serving Ad Tech Mobile Digital Advertising Addressable Performance Scale

WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

Ed Romaine
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08 Mar

Mobile Digital Advertising

THIS IS HOW WE SCROLL

The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every second of..

AJ Mathew
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04 Oct

Ad Serving Ad Tech Mobile Digital Advertising Performance Creative

MOBILE ADS: INTRUSIVE OR EFFECTIVE?

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And users want a..

AJ Mathew

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