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Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

As Featured On Advertising Week In Partnership With Upwave

There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...

As Featured On Advertising Week

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As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with theprivacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary...

For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...