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Web vs App 2019
By Joshua Blum on July 23, 2019

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers 

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How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
By Chris Keune on July 17, 2019

As featured on Adweek Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...

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Kargo’s Marketplace 10x Cleaner than Industry Average
By Becca Poeta on July 15, 2019

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

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FIVE MOBILE DESIGN BEST PRACTICES
By Melyssa Cramer on October 11, 2018

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...

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4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By Lauren O' Keefe Hendricks on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the...

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HOW PUBLISHERS CAN WIN BACK ROI
By Paola Conery on April 4, 2018

  It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad...

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THE NEW STANDARD FOR BETTER ADS
By Tal Ackerman on February 12, 2018

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and...

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WHY YOUR MOBILE ADS HAVE LOW ROAS
By Ed Romaine on January 24, 2018

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 

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HOW TO COMBAT BANNER BLINDNESS
By Kentaro Oi on January 17, 2018

Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.

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CAN MOBILE AND TV TEAM UP?
By AJ Mathew on December 6, 2017

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating,...

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