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HELPING PUBLISHERS FIGHT BACK USING ADS.TXT
By Kargo on November 10, 2017

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

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MOBILE MATCH: FINDING THE PERFECT USER
By Elisa Malojer on August 31, 2017

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an...

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BRINGING ART TO AD TECH
By Brittany Bobo on August 2, 2017

Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive...

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AD NAUSEUM
By Joshua Blum on July 24, 2017

An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to...

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TECHSPLAINING
By Kargo Insider on June 29, 2017

You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it speaks to our inability to communicate clearly...

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THINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONES
By Kargo Insider on June 15, 2017

A lot has changed since the first ad ran on a television screen. Last year happened to be the 75th anniversary of the TV commercial, which now represents a $70B market. Like we saw in...

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THINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONES
By Ed Romaine on June 15, 2017

To put things into perspective, let’s remember that radio was the most important medium in 1951, representing a $210 million dollar business compared to mere 12.3 million for TV.

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WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By Ed Romaine on March 16, 2017

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

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THIS IS HOW WE SCROLL
By AJ Mathew on March 8, 2017

The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every...

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MOBILE ADS: INTRUSIVE OR EFFECTIVE?
By AJ Mathew on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising.  Publishers want to attract and retain users.  And...

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