--- title: Kargo Blog | Digital Advertising (4) description: "Digital Advertising | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs.\n\n (4)" --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog - [Blog](https://blog.kargo.com) - / - Topic ## Digital Advertising - Select a Topic [![](https://blog.kargo.com/hubfs/Mike%20S%20SPO.jpg)](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation) ##### [The Next Phase In SPO Is Based On Value Creation](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on July 15, 2020 As seen on AdExchanger [Continue Reading](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation) [![](https://blog.kargo.com/hubfs/Blog%20DSP_LinkedIn.png)](https://blog.kargo.com/understanding-the-demand-side-platform) ##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020 The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The... [Continue Reading](https://blog.kargo.com/understanding-the-demand-side-platform) [![](https://blog.kargo.com/hubfs/ViewabiltyvMemorability_Research%20image-1.png)](https://blog.kargo.com/vvm) ##### [NEW RESEARCH: Viewability vs. Memorability](https://blog.kargo.com/vvm) By [Kargo Research](https://blog.kargo.com/author/kargo-research) on October 24, 2019 [Continue Reading](https://blog.kargo.com/vvm) [![](https://blog.kargo.com/hubfs/wva_blog.png)](https://blog.kargo.com/web-vs-app-2019) ##### [Web vs App 2019](https://blog.kargo.com/web-vs-app-2019) By [Joshua Blum](https://blog.kargo.com/author/joshua-blum) on July 23, 2019 Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers [Continue Reading](https://blog.kargo.com/web-vs-app-2019) [![](https://blog.kargo.com/hubfs/brands-throwbacks-CONTENT-2019.jpg)](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) ##### [How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 17, 2019 As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are... [Continue Reading](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) [![](https://blog.kargo.com/hubfs/WhiteOps_LinkedIn.gif)](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) ##### [Kargo’s Marketplace 10x Cleaner than Industry Average](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on July 15, 2019 Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard. [Continue Reading](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) [![](https://blog.kargo.com/hubfs/five%20-%20img%201.jpeg)](https://blog.kargo.com/themobilizer/five-mobile-design-best-practices) ##### [FIVE MOBILE DESIGN BEST PRACTICES](https://blog.kargo.com/themobilizer/five-mobile-design-best-practices) By [Melyssa Cramer](https://blog.kargo.com/author/melyssa-cramer) on October 11, 2018 The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design... [Continue Reading](https://blog.kargo.com/themobilizer/five-mobile-design-best-practices) [![](https://blog.kargo.com/hubfs/1_PlD7BMrkmsAXgM0-Pp0DFA.jpeg)](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) ##### [4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) By [Lauren O' Keefe Hendricks](https://blog.kargo.com/author/lauren-o-keefe-hendricks) on September 15, 2018 When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title... [Continue Reading](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) [![](https://blog.kargo.com/hubfs/GIGqERyw.jpeg)](https://blog.kargo.com/themobilizer/decoding-digital) ##### [HOW PUBLISHERS CAN WIN BACK ROI](https://blog.kargo.com/themobilizer/decoding-digital) By [Paola Conery](https://blog.kargo.com/author/paola-conery) on April 4, 2018 It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars... [Continue Reading](https://blog.kargo.com/themobilizer/decoding-digital) [![](https://blog.kargo.com/hubfs/Header_NewStandardforBetterAds.jpg)](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads) ##### [THE NEW STANDARD FOR BETTER ADS](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads) By [Tal Ackerman](https://blog.kargo.com/author/tal-ackerman) on February 12, 2018 On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which... [Continue Reading](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads) - [PREVIOUS](https://blog.kargo.com/tag/digital-advertising/page/3) - [NEXT](https://blog.kargo.com/tag/digital-advertising/page/5) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -