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The Story Behind: Digital Circular
By James Falzone on December 9, 2020

 

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Governments want Google and Facebook to pay in dollars. They should pay in data.
By Michael Shaughnessy on December 4, 2020

  As featured on Whats New In Publishing

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Cyber - It’s Not Just For Monday Anymore
By Rosie D'Amato & Katherine Richter on November 19, 2020

As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...

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Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP
By Becca Poeta on September 17, 2020

As featured on AMP

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Beet.TV: Contextual Targeting Will Rise As Cookies Fade
By Beet.TV on August 31, 2020

As featured on Beet.TV   Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...

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Learnings and Insights From The In-House Media Movement
By Kargo Insider on August 18, 2020

One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and...

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Invitation Only: The World of PMP's
By Krystle Blume on August 13, 2020

The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.

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The Next Phase In SPO Is Based On Value Creation
By Michael Shaughnessy on July 15, 2020

As seen on AdExchanger

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Understanding the Demand Side Platform
By Demand Partnerships on June 17, 2020

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...

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NEW RESEARCH: Viewability vs. Memorability
By Kargo Research on October 24, 2019

 

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