As featured on Whats New In Publishing

As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...

As featured on AMP

As featured on Beet.TV   Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...

One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and...

The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.

As seen on AdExchanger

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...