Stay up to date

Apple's Silent Change To IDFA And What It Means For Advertisers
By Kargo Insider on June 15, 2021

For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...

Continue Reading

Small Sites Got NCAA Women’s Basketball News Right
By Billie Hirsh on May 10, 2021

The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...

Continue Reading

TCF 2.0 : Why it Matters
By Pub Squad on April 21, 2021

We’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that that isn’t necessarily the case, consumers today are...

Continue Reading

The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences
By Michael Shaughnessy on April 8, 2021

As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for...

Continue Reading

Converging Online and Offline Marketing
By Kargo Insider on April 1, 2021

If you're a smaller brand or startup emerging in places like Facebook and Instagram it's easy to think that the only marketing you need to do is online.. right? For instance, Casper...

Continue Reading

How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
By Chris Keune on February 24, 2021

As Featured On MarTech Series

Continue Reading

The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge
By Mitch Krumm on February 22, 2021

Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you...

Continue Reading

The Story Behind: Swipe Up & Tri-Plex
By James Falzone & Natasha Super on February 4, 2021

Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and...

Continue Reading

Black Businesses Matter
By Kargo Diversity & Inclusion Team on February 3, 2021

Support for the Black Lives Matter movement is not a passing trend from 2020, but a lifelong call to the private-sector to evolve. In the wake of the protests last summer, Kargo allocated...

Continue Reading

Publishers Have A Window Of Opportunity To Change Google And Facebook
By Michael Shaughnessy on January 26, 2021

As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,...

Continue Reading

Stay in the know on the latest and greatest news, insights and announcements.