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Posts by Topic

Ad Tech (34)
Digital Advertising (20)
Mobile (19)
Knowledge (16)
Creative (14)
Ad Serving (12)
Performance (10)
Addressable (5)
Brand Safe (5)
Scale (5)
mobileads (4)
Kargo (3)
Programmatic (3)
Publishers (3)
Insider (2)
APAC (1)
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cookies (1)
fraud (1)
keepitclean (1)

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05 Feb

Mobile Creative Knowledge

The Story Behind: 3D Shift & 3D Wrap

No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The movie-goers throw..

Brittany Bobo
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09 Dec

Ad Tech Creative mobileads

'Doing Well by Doing Good' in Partnership with the Ad Council

Kargo Insider
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04 Dec

Ad Tech KargoKnowledge mobileads

Mobile ad company Kargo is trying to prepare for privacy laws with its first chief revenue officer and a new ad format

Full article can be seen on Business Insider

Kargo Insider
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25 Nov

Ad Tech mobileads

Meet Kargo's Chief Revenue Officer: Johnny Horgan

Elaine Divelbliss
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05 Nov

Ad Tech Creative Knowledge

The Story Behind: AT&T’s ‘It Can Wait’ Campaign

Jennifer Churchill
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24 Oct

Kargo Ad Tech Mobile Digital Advertising Knowledge

NEW RESEARCH: Viewability vs. Memorability

Kargo Research
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08 Oct

Ad Tech Knowledge

Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle

As featured on AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today's column is written by Harry..

Harry Kargman
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27 Aug

Mobile Creative Knowledge

The Story Behind: The Branded Takeover

From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go..

Scott Johnson
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07 Aug

Mobile Performance cookies Knowledge

Scaling in a Cookie-less World

The Challenge

Apple’s ITP restrictions¹, changes to Google Chrome², in addition to Firefox’s Enhanced Tracking Protection³ (though limited in impact due to usage on mobile) while intentioned to..

Ashesh Mazumdar
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24 Jul

Ad Tech Creative Knowledge

the story behind: The HighRise

At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know that..

Scott Johnson

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