In today’s world, everywhere you look, we are bombarded by ads. From mobile banners to highway billboards, the average person is exposed to 6,000 to 10,000 ads every single day. 

As featured on ANA   People are exposed to about 10,000 ads per day. From Instagram ads to Google search results to commercials on TV – not every ad is going to be memorable or relevant....

As featured in AdExchanger There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.

Global crisis. A widespread pandemic. Rising inflation. The past few years have definitely put businesses and consumers through the wringer. As we face another recession (or continue to be...

As featured in What's New in Publishing

During the month of June, countries across the globe rally around honoring and celebrating the LGBTQ+ community. While most people are aware that June is celebrated as Pride month, not many...

As featured on ANA

Attention is the newest metric to hit the ad industry, but is it actually effective? Kargo ran its first digital campaign guaranteeing media quality with attention, and the results were...

As featured on AdExchanger 

We are excited to welcome Heidi Gray to the team as Chief People Officer. As a visionary leader, Heidi brings a fresh perspective to culture and engagement, talent management, learning and...