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Posts by Topic

Ad Tech (33)
Digital Advertising (19)
Mobile (19)
Knowledge (16)
Creative (14)
Ad Serving (12)
Performance (10)
Addressable (5)
Brand Safe (5)
Scale (5)
mobileads (4)
Kargo (3)
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04 Dec

Ad Tech KargoKnowledge mobileads

Mobile ad company Kargo is trying to prepare for privacy laws with its first chief revenue officer and a new ad format

Full article can be seen on Business Insider

Kargo Insider
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25 Nov

Ad Tech mobileads

Meet Kargo's Chief Revenue Officer: Johnny Horgan

Elaine Divelbliss
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05 Nov

Ad Tech Creative Knowledge

The Story Behind: AT&T’s ‘It Can Wait’ Campaign

Jennifer Churchill
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24 Oct

Kargo Ad Tech Mobile Digital Advertising Knowledge

NEW RESEARCH: Viewability vs. Memorability

Kargo Research
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08 Oct

Ad Tech Knowledge

Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle

As featured on AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today's column is written by Harry..

Harry Kargman
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27 Aug

Mobile Creative Knowledge

The Story Behind: The Branded Takeover

From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go..

Scott Johnson
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07 Aug

Mobile Performance cookies Knowledge

Scaling in a Cookie-less World

The Challenge

Apple’s ITP restrictions¹, changes to Google Chrome², in addition to Firefox’s Enhanced Tracking Protection³ (though limited in impact due to usage on mobile) while intentioned to..

Ashesh Mazumdar
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24 Jul

Ad Tech Creative Knowledge

the story behind: The HighRise

At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know that..

Scott Johnson
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23 Jul

Kargo Ad Tech Mobile Digital Advertising Knowledge

Web vs App 2019

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers

Joshua Blum
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17 Jul

Ad Tech Digital Advertising Creative Knowledge

How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers

As featured on Adweek

Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended..

Chris Keune

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