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The Story Behind: CTV Moments
By Bradley Umane on October 16, 2023

In the ever-evolving digital advertising landscape, it's paramount for brands to stay ahead of the curve by seizing innovative opportunities that not only capture attention but also...

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Snapchat + Kargo Commerce: A Dynamic Duo for your Brand
By Bailey Moran on July 25, 2023

Yes, we can all agree that launching a social advertising campaign is a must for brands looking to engage today’s consumers, but is it as simple as plug into Facebook and Instagram and...

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CTV Recharts the Course for Advertising's Future
By Bradley Umane on June 1, 2023

There is simple comfort in returning home and relaxing in front of the TV. After a long day at work and the never-ending doom scroll on social media, escaping into your favorite TV show is...

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Getting the Most Out of Your Advantage+ Shopping Campaigns
By Bailey Moran on May 1, 2023

Performance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign...

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3 Tips For Driving Performance With Mobile Ad Creative
By Ashley Hurwitz on March 29, 2023

Originally featured on StackAdapt In recent years, the mobile phone has gone from a cutting-edge communications technology to a staple of everyday life. Think back to 2007 when the first...

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How to Make Retail Brand Campaigns Work Harder in a Tight Market
By Kyle Green on March 22, 2023

Originally featured on ANA

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The Story behind: Enhanced Pre-Roll
By Bradley Umane on February 28, 2023

While video advertising has certainly come a long way, the advertising industry as a whole is just beginning to scratch the surface of video’s potential as a powerful vehicle to reach...

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The Story Behind: Runway
By Natasha Super & Renee Kim on February 9, 2023

At Kargo, going the distance for our clients with our design creativity and innovation is just what we do. We're constantly listening, evolving, and innovating in an effort to create...

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How to Make TikTok Video Creative Work Harder
By Kyle Green on January 9, 2023

Originally featured in Luxury Daily

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Staying Brand-Safe in a Social World
By Bradley Umane on December 20, 2022

How often do you find yourself flocking to Twitter or Instagram to get breaking news and hot gossip? Today, social media drives news cycles; celebrities, politicians, and brands share...

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