Stay up to date

CORE Strength: How Kargo Powers Cross Channel Performance
By Jonathan DiMiceli on February 15, 2024

Maintaining cross-screen consistency is not just a luxury but a necessity for brands aiming to leave a lasting impression. While creative is still the number one driver of sales, it is...

Continue Reading
What TikTok and YouTube can teach CTV advertisers about Gen Z
By Michael Shaughnessy on February 12, 2024

Originally featured on WARC

Continue Reading
Why Free Beats Fee: The Rise of Ad-Supported Streaming on CTV
By Victoria Hall on January 29, 2024

Everyone loves free stuff. It’s simple: free beats fee - a paradigm that has helped shape the meteoric rise of connected TV (CTV) and empowered free ad-supported streaming TV (FAST)...

Continue Reading
Ads That Dazzle This Holiday Season Hint at Trends for 2024
By Michael Shaughnessy on December 14, 2023

Originally featured on TotalRetail

Continue Reading
Maximize Your Media Spend to SLEIGH THE HOLIDAYS
By Bailey Moran on November 15, 2023

Ah, the holiday season…the most wonderful and chaotic time of the year—especially for marketers. Consumers are busy juggling festivities with the hunt for shopportunities. For advertisers,...

Continue Reading
How Advertisers Can Win with Direct-to-Glass Experiences
By Brittany Spicer on October 27, 2023

Originally featured on ANA

Continue Reading
The Story Behind: CTV Moments
By Bradley Umane on October 16, 2023

In the ever-evolving digital advertising landscape, it's paramount for brands to stay ahead of the curve by seizing innovative opportunities that not only capture attention but also...

Continue Reading

Snapchat + Kargo Commerce: A Dynamic Duo for your Brand
By Bailey Moran on July 25, 2023

Yes, we can all agree that launching a social advertising campaign is a must for brands looking to engage today’s consumers, but is it as simple as plug into Facebook and Instagram and...

Continue Reading
CTV Recharts the Course for Advertising's Future
By Bradley Umane on June 1, 2023

There is simple comfort in returning home and relaxing in front of the TV. After a long day at work and the never-ending doom scroll on social media, escaping into your favorite TV show is...

Continue Reading
Getting the Most Out of Your Advantage+ Shopping Campaigns
By Bailey Moran on May 1, 2023

Performance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign...

Continue Reading

Stay in the know on the latest and greatest news, insights and announcements.