As featured in AdExchanger There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.

Global crisis. A widespread pandemic. Rising inflation. The past few years have definitely put businesses and consumers through the wringer. As we face another recession (or continue to be...

As featured in What's New in Publishing

During the month of June, countries across the globe rally around honoring and celebrating the LGBTQ+ community. While most people are aware that June is celebrated as Pride month, not many...

As featured on ANA

Attention is the newest metric to hit the ad industry, but is it actually effective? Kargo ran its first digital campaign guaranteeing media quality with attention, and the results were...

As featured on AdExchanger

We are excited to welcome Heidi Gray to the team as Chief People Officer. As a visionary leader, Heidi brings a fresh perspective to culture and engagement, talent management, learning and...

In the spirit of the holiday season, every year Kargo gifts a branded item to our clients and partners. Given how disproportionately BIPOC-owned businesses were impacted by the pandemic,...

Whether you love it or hate it, one would be hard pressed to disagree that the Super Bowl is an iconic event; from the star-studded halftime show, to the excitement of gathering with...