Originally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud...
Continue ReadingOriginally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud...
Continue ReadingMarketing for the pharmaceutical and healthcare industry has seen massive growth in the United States. In fact, digital spending continues to increase year-over-year, with pharma and...
Continue ReadingThe Executive Team at Kargo continues to grow! We are excited to welcome Jeannine Shao Collins as our new Chief Client Officer and Matt Novick as our Chief Financial Officer. As visionary...
Continue ReadingIn today’s world, everywhere you look, we are bombarded by ads. From mobile banners to highway billboards, the average person is exposed to 6,000 to 10,000 ads every single day.
Continue ReadingAs featured on ANA People are exposed to about10,000 ads per day. From Instagram ads to Google search results to commercials on TV – not every ad is going to be memorable or relevant....
Continue ReadingAs featured in AdExchanger There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.
Continue ReadingGlobal crisis. A widespread pandemic. Rising inflation. The past few years have definitely put businesses and consumers through the wringer. As we face another recession (or continue to be...
Continue ReadingAs featured in What's New in Publishing
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During the month of June, countries across the globe rally around honoring and celebrating the LGBTQ+ community. While most people are aware that June is celebrated as Pride month, not many...
Continue ReadingAs featured on ANA
Continue ReadingKargo enhances advertising on the #1 device to deliver better business outcomes for marketers and premium publishers.
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