The final month of Q4 is when good campaigns need to become great ones, and this year advertisers have more tools than ever to focus on what delivers true business value. Meta’s Value...

Originally featured in Cynopsis

Originally featured on Streaming Media

Over the course of the last 10-ish years, we’ve watched the “holiday shopping” sprint, which included a Black Friday to Cyber Monday dash and last-day-to-ship panic purchasing evolve...

As Featured on ANA

Marketers share the same frustrations—it’s hard to keep ads fresh while staying true to brand identity. Fonts, colors, and logos are non-negotiable. At the same time, brands are under...

Welcome to the next generation of contextual targeting. Cohort Intelligence is Kargo’s AI-powered engine that redefines what’s possible. Where legacy tools bucket content by surface-level...

The healthcare industry is evolving at a pace we’ve never seen before, and so is the way brands connect with patients, caregivers and providers. Today’s audiences demand more than...

As Seen in Solli

If you’ve been in marketing long enough, you’ve probably seen the pendulum swing.