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Kargo Reinvents Advertising With AI-Driven Contextual Targeting
By IBM on October 7, 2021

As Featured On IBM

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Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce
By Billie Hirsh on October 4, 2021

As Featured On WOMENinRETAIL

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Goodbye, Cookie. Hello, UID 2.0 (and more)
By Majid Baber on September 13, 2021

Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

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Finding the Future of Measurement with Cohorts
By Billie Hirsh on August 17, 2021

As Featured On Advertising Week In Partnership With Upwave

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The Story Behind: Q3 Ad Innovation
By Kargo Design Team on August 11, 2021

There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...

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France Paves The Way For More Action Against Google’s Unfair Practices
By Michael Shaughnessy on August 5, 2021

As Featured On Advertising Week

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Brands, It’s Time To Embrace The Creative Renaissance
By Rob Leach on July 22, 2021

As Featured On M+AD!

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How To Make Mobile Creative Work In Six Seconds Or Less
By Billie Hirsh on July 19, 2021

As Featured On The Drum

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Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry
By Chris Keune on July 12, 2021

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s...

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Apple's Silent Change To IDFA And What It Means For Advertisers
By Kargo Insider on June 15, 2021

For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...

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