Stay up to date

Getting the Most Out of Your Advantage+ Shopping Campaigns
By Bailey Moran on May 1, 2023

Performance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign...

Continue Reading
3 Tips For Driving Performance With Mobile Ad Creative
By Ashley Hurwitz on March 29, 2023

Originally featured on StackAdapt   In recent years, the mobile phone has gone from a cutting-edge communications technology to a staple of everyday life. Think back to 2007 when the first...

Continue Reading
How to Make Retail Brand Campaigns Work Harder in a Tight Market
By Kyle Green on March 22, 2023

Originally featured on ANA

Continue Reading
The Story behind: Enhanced Pre-Roll
By Bradley Umane on February 28, 2023

While video advertising has certainly come a long way, the advertising industry as a whole is just beginning to scratch the surface of video’s potential as a powerful vehicle to reach...

Continue Reading
The Story Behind: Runway
By Natasha Super & Renee Kim on February 9, 2023

At Kargo, going the distance for our clients with our design creativity and innovation is just what we do. We're constantly listening, evolving, and innovating in an effort to create...

Continue Reading
How to Make TikTok Video Creative Work Harder
By Kyle Green on January 9, 2023

Originally featured in Luxury Daily

Continue Reading
Staying Brand-Safe in a Social World
By Bradley Umane on December 20, 2022

How often do you find yourself flocking to Twitter or Instagram to get breaking news and hot gossip? Today, social media drives news cycles; celebrities, politicians, and brands share...

Continue Reading
Viewability Can’t Guarantee Performance, It’s Time to Move to Attention
By Michael Shaughnessy on December 15, 2022

Originally featured in Advertising Week   Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud...

Continue Reading
How Pharmaceutical Marketers Can Find Their Audience Along the Patient Journey
By Isabel Sackner-Bernstein on December 8, 2022

Marketing for the pharmaceutical and healthcare industry has seen massive growth in the United States. In fact, digital spending continues to increase year-over-year, with pharma and...

Continue Reading
Meet Kargo’s Newest Executives: Jeannine Shao Collins & Matt Novick
By Kargo Insider on November 29, 2022

The Executive Team at Kargo continues to grow! We are excited to welcome Jeannine Shao Collins as our new Chief Client Officer and Matt Novick as our Chief Financial Officer. As visionary...

Continue Reading

Stay in the know on the latest and greatest news, insights and announcements.