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Stop Wasting Your Ad Spend On Made-For-Advertising Publishers
By Tal Almany on September 16, 2022

As featured in AdExchanger There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.

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Four Fearful Strategies to Avoid to Survive Economic Instability
By Bradley Umane on September 14, 2022

Global crisis. A widespread pandemic. Rising inflation. The past few years have definitely put businesses and consumers through the wringer. As we face another recession (or continue to be...

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The New Brand Priorities in Digital Advertising
By Kyle Green on August 30, 2022

As featured in What's New in Publishing

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The Story Behind: Celebrating Pride
By Kargo Diversity & Inclusion Team on August 25, 2022

During the month of June, countries across the globe rally around honoring and celebrating the LGBTQ+ community. While most people are aware that June is celebrated as Pride month, not many...

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How Brands are Fighting Ad Fatigue with New Creative Strategies
By Michael Shaughnessy on August 10, 2022

As featured on ANA

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Understanding Attention Metrics in Advertising
By Ashley Hurwitz on July 27, 2022

A gorilla walks into the middle of a basketball court… 

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Content, Commercials And Commerce: The Future Of Ads On Netflix
By Chris Keune on May 23, 2022

As featured on AdExchanger 

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Meet Kargo’s Chief People Officer: Heidi Gray
By Kargo Insider on April 12, 2022

We are excited to welcome Heidi Gray to the team as Chief People Officer. As a visionary leader, Heidi brings a fresh perspective to culture and engagement, talent management, learning and...

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The Story Behind: Kargo’s BIPOC-Owned Businesses Holiday Gift Guide
By Kargo Diversity & Inclusion Team on February 15, 2022

In the spirit of the holiday season, every year Kargo gifts a branded item to our clients and partners. Given how disproportionately BIPOC-owned businesses were impacted by the pandemic,...

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Thinking Beyond the Big Screen: the Modern Super Bowl Ad
By Brittany Perlmutter on February 9, 2022

Whether you love it or hate it, one would be hard pressed to disagree that the Super Bowl is an iconic event; from the star-studded halftime show, to the excitement of gathering with...

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