--- title: Kargo Blog description: Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. --- [![Kargo Logo-1](https://blog.kargo.com/hubfs/Kargo%20Logo-1.png)](https://kargo.com/) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/creative-resources) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - [Programmatic Activation](https://kargo.com/programmatic-activation) - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troubleshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com) - [Contact Us](https://kargo.com/contact-us) - [Marketers](https://kargo.com/marketers) - [Publishers](https://kargo.com/publishers) - [Creative](https://kargo.com/marketing-showcase) - [Gallery](https://kargo.com/marketing-showcase) - [Creative Composer](https://composer-demo.kargo.com/) - [Ad Specs](https://kargo.com/specs) - [Native Ad Specs](https://kargo.com/native-ad-specs-gate) - [Case Studies](https://kargo.com/case-studies-main) - Programmatic Activation - [Curated Packages](https://kargo.com/curated-packages) - [Kargo PMP Troublshooting](https://kargo.com/dsp) - [PMP Set Up Guides](https://kargo.com/dsp-set-up-guides) - [About](https://kargo.com/about) - [About Kargo](https://kargo.com/about) - [In The News](https://kargo.com/news) - [Careers](https://kargo.com/careers) - [Research & Insights](https://kargo.com/knowledge-hub) - [Blog](https://blog.kargo.com/) - [Contact Us](https://kargo.com/contact-us) # The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic SUBSCRIBE TO OUR BLOG ### Stay up to date ##### Search The Blog [![](https://blog.kargo.com/hubfs/0850-Q226%20Social_H2%20predictions%20blog%20%2c%20Other_RM.png)](https://blog.kargo.com/h2-2026-commerce-predictions) ##### [H2 2026: New Holiday Season. New Playbook.](https://blog.kargo.com/h2-2026-commerce-predictions) By [Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on June 17, 2026 As we head into H2’26, Kargo's data and external market signals are pointing to a landscape that looks familiar on the surface but is fundamentally more complex underneath. Here is what the... [Continue Reading](https://blog.kargo.com/h2-2026-commerce-predictions) [![](https://blog.kargo.com/hubfs/ChatGPT%20Blog.png)](https://blog.kargo.com/chatgpt-ads-kargo-integration) ##### [Chatgpt is where your consumers are. now kargo puts you there, too.](https://blog.kargo.com/chatgpt-ads-kargo-integration) By [Rhea Rizk](https://blog.kargo.com/author/rhea-rizk) on June 15, 2026 Kargo is constantly pushing the boundaries of where brands can show up. That means bringing brands into the best emerging media environments and surfaces. We’re thrilled to announce that... [Continue Reading](https://blog.kargo.com/chatgpt-ads-kargo-integration) [![](https://blog.kargo.com/hubfs/final_v2.png)](https://blog.kargo.com/metas-performance-marketing-summit-2026-what-marketers-need-to-know) ##### [Meta’s Performance Marketing Summit 2026: What Marketers Need to Know](https://blog.kargo.com/metas-performance-marketing-summit-2026-what-marketers-need-to-know) By [Austin Gilliland](https://blog.kargo.com/author/austin-gilliland) on May 27, 2026 Meta’s Performance Marketing Summit made one thing clear: AI is amplifying marketing fundamentals, not replacing them. As Meta’s systems take on more of the optimization, personalization,... [Continue Reading](https://blog.kargo.com/metas-performance-marketing-summit-2026-what-marketers-need-to-know) [![](https://blog.kargo.com/hubfs/Forrester_Blog.png)](https://blog.kargo.com/creative-determines-medias-performance-forrester-report) ##### [The Creative Advertising Technologies Landscape, Q2 2026](https://blog.kargo.com/creative-determines-medias-performance-forrester-report) By [Kargo](https://blog.kargo.com/author/kargo) on May 26, 2026 Creative Determines Media’s Performance: Kargo Included in Creative Advertising Technologies Landscape from Major Research Firm [Continue Reading](https://blog.kargo.com/creative-determines-medias-performance-forrester-report) [![](https://blog.kargo.com/hubfs/Final%20(1)-1.png)](https://blog.kargo.com/performance-speed-and-trust-imagine-the-possibilities) ##### [Performance, Speed, and Trust - Imagine the Possibilities](https://blog.kargo.com/performance-speed-and-trust-imagine-the-possibilities) By [Alena Morris](https://blog.kargo.com/author/alena-morris) on May 15, 2026 There were a record 7,500 people at Possible this year and the energy was incredible. Possible is now a true player in the ad-tech event lineup and an important prelude to Cannes. [Continue Reading](https://blog.kargo.com/performance-speed-and-trust-imagine-the-possibilities) [![](https://blog.kargo.com/hubfs/Sustainability%20Blog2.png)](https://blog.kargo.com/as-ai-grows-so-do-sustainability-concerns) ##### [As AI Grows, So Do Sustainability Concerns](https://blog.kargo.com/as-ai-grows-so-do-sustainability-concerns) By [Joe Lanzerotti](https://blog.kargo.com/author/joe-lanzerotti) on April 28, 2026 In July 2024, I published a Kargo blog post titled “AI Is Hot. Literally.” In it, I analyzed record-breaking temperature trends that were still developing at the time of writing. When the... [Continue Reading](https://blog.kargo.com/as-ai-grows-so-do-sustainability-concerns) [![](https://blog.kargo.com/hubfs/Why%20Brands%20Miss%20the%20Moment%20on%20Social%20Blog3.png)](https://blog.kargo.com/why-brands-miss-the-moment-on-social) ##### [Why Brands Miss the Moment on Social](https://blog.kargo.com/why-brands-miss-the-moment-on-social) By [Alena Morris](https://blog.kargo.com/author/alena-morris) on April 13, 2026 Originally featured in Advertising Week [Continue Reading](https://blog.kargo.com/why-brands-miss-the-moment-on-social) [![](https://blog.kargo.com/hubfs/Social_Value%20of%20the%20Open%20Web%20Blog.png)](https://blog.kargo.com/want-quality-outcomes-the-open-web-delivers) ##### [Want Quality Outcomes? The Open Web Delivers](https://blog.kargo.com/want-quality-outcomes-the-open-web-delivers) By [Alena Morris](https://blog.kargo.com/author/alena-morris) on March 25, 2026 AI Search Reduces Open Web Impressions, But Increases Attentional Value [Continue Reading](https://blog.kargo.com/want-quality-outcomes-the-open-web-delivers) [![](https://blog.kargo.com/hubfs/Blog%20Post%20Template%20copy%205.png)](https://blog.kargo.com/enriching-product-catalogs-for-social) ##### [Enriching Product Catalogs for Social: Turning Hidden Signals into Performance](https://blog.kargo.com/enriching-product-catalogs-for-social) By [Stephen Millea](https://blog.kargo.com/author/stephen-millea) on February 26, 2026 Social Commerce Has Outgrown the Standard Product Feed Social platforms are no longer upper-funnel channels. Meta, Snapchat, TikTok, Pinterest, and Reddit have become primary points of... [Continue Reading](https://blog.kargo.com/enriching-product-catalogs-for-social) [![](https://blog.kargo.com/hubfs/0009-Q126%20Social_Byline%20-%20Alena%20Morris%20in%20ANA%20on%20agentic%20to%20improve%20programmatic.png)](https://blog.kargo.com/5-things-brands-can-do-with-agentic-ai-to-improve-programmatic) ##### [5 Things Brands Can Do with Agentic AI to Improve Programmatic](https://blog.kargo.com/5-things-brands-can-do-with-agentic-ai-to-improve-programmatic) By [Alena Morris](https://blog.kargo.com/author/alena-morris) on February 3, 2026 Originally featured in ANA [Continue Reading](https://blog.kargo.com/5-things-brands-can-do-with-agentic-ai-to-improve-programmatic) - [PREVIOUS](https://blog.kargo.com/page/0) - [NEXT](https://blog.kargo.com/page/2) ### Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG ![Kargo_Logo_3_10](https://blog.kargo.com/hs-fs/hubfs/Kargo_Logo_3_10.png?width=150&height=56&name=Kargo_Logo_3_10.png "Kargo_Logo_3_10")   Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.      Important Links - [TERMS OF USE](https://kargo.com/termsofuse) - [Website Privacy Policy](https://kargo.com/websiteprivacy) - [Services Privacy Policy](https://kargo.com/privacy) - [Opt-Out](https://kargo.com/privacy#opt-out) - [Click-Info](https://kargo.com/click-info) - [FAQ](https://kargo.com/faq) - [IDFA POV](https://kargo.com/idfa-pov) - [Zoom Backgrounds](https://kargo.com/creative-backgrounds) - [Kargo Klassrooom](https://kargo.com/kargo-klassroom) - [BIPOC Business Support](https://kargo.com/bsb) ![email.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/email.svg "email.svg") [Mobilize@Kargo.com](mailto:Mobilize@Kargo.com) ![address.svg](https://blog.kargo.com/hubfs/raw_assets/public/Marketplace/Awwal_Design/Awwal_-_Blog_Template/Images/address.svg "address.svg") 826 Broadway 4th Floor, New York, NY 10003 - - - -