Performance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign...
Continue ReadingPerformance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign...
Continue ReadingOriginally featured on StackAdapt In recent years, the mobile phone has gone from a cutting-edge communications technology to a staple of everyday life. Think back to 2007 when the first...
Continue ReadingOriginally featured on ANA
Continue ReadingWhile video advertising has certainly come a long way, the advertising industry as a whole is just beginning to scratch the surface of video’s potential as a powerful vehicle to reach...
Continue ReadingAt Kargo, going the distance for our clients with our design creativity and innovation is just what we do. We're constantly listening, evolving, and innovating in an effort to create...
Continue ReadingOriginally featured in Luxury Daily
Continue ReadingHow often do you find yourself flocking to Twitter or Instagram to get breaking news and hot gossip? Today, social media drives news cycles; celebrities, politicians, and brands share...
Continue ReadingOriginally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud...
Continue ReadingMarketing for the pharmaceutical and healthcare industry has seen massive growth in the United States. In fact, digital spending continues to increase year-over-year, with pharma and...
Continue ReadingThe Executive Team at Kargo continues to grow! We are excited to welcome Jeannine Shao Collins as our new Chief Client Officer and Matt Novick as our Chief Financial Officer. As visionary...
Continue ReadingKargo enhances advertising on the #1 device to deliver better business outcomes for marketers and premium publishers.
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