The Mobilizer

An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to most, so..

To put things into perspective, let’s remember that radio was the most important medium in 1951, representing a $210 million dollar business compared to mere 12.3 million for TV.

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising.  Publishers want to attract and retain users.  And users want a..