In light of declining traditional TV viewership, the significance of CTV has only magnified, with projections indicating that ad spending is set to soar to nearly $41 billion by 2027. This...

We know that humans are social animals and that we react to the world around us. We like seeing what our friends are doing and buying - and we often join them. Our social connections...

It’s no secret that the world we live in is more digitally focused than ever before. As commerce, social hangouts, and media consumption grow in the online arena, so too does the energy...

In this world of supersized everything, is bigger always better? When it comes to ad size, the answer is a resounding yes. Simply put: larger ad sizes perform better. The average CTR for...

Q&A With Peter Gent, Director of Data Partnerships, The mars agency The Mars Agency connects world class brands with shoppers everywhere commerce happens. The agency strives to drive growth...

Maintaining cross-screen consistency is not just a luxury but a necessity for brands aiming to leave a lasting impression. While creative is still the number one driver of sales, it is...

Originally featured on WARC

Everyone loves free stuff. It’s simple: free beats fee - a paradigm that has helped shape the meteoric rise of connected TV (CTV) and empowered free ad-supported streaming TV (FAST)...

Originally featured on TotalRetail

Ah, the holiday season…the most wonderful and chaotic time of the year—especially for marketers. Consumers are busy juggling festivities with the hunt for shopportunities. For advertisers,...