Attention is the newest metric to hit the ad industry, but is it actually effective? Kargo ran its first digital campaign guaranteeing media quality with attention, and the results were...

As featured on AdExchanger

We are excited to welcome Heidi Gray to the team as Chief People Officer. As a visionary leader, Heidi brings a fresh perspective to culture and engagement, talent management, learning and...

In the spirit of the holiday season, every year Kargo gifts a branded item to our clients and partners. Given how disproportionately BIPOC-owned businesses were impacted by the pandemic,...

Whether you love it or hate it, one would be hard pressed to disagree that the Super Bowl is an iconic event; from the star-studded halftime show, to the excitement of gathering with...

As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the...

The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media.

Cancer touches one in three people, with one person in the US being diagnosed with leukemia, lymphoma, or myeloma approximately every 3 minutes. A pillar of Kargo’s company culture is to...

Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...

With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence...