Maintaining cross-screen consistency is not just a luxury but a necessity for brands aiming to leave a lasting impression. While creative is still the number one driver of sales, it is...
Continue ReadingMaintaining cross-screen consistency is not just a luxury but a necessity for brands aiming to leave a lasting impression. While creative is still the number one driver of sales, it is...
Continue ReadingOriginally featured on WARC
Continue ReadingEveryone loves free stuff. It’s simple: free beats fee - a paradigm that has helped shape the meteoric rise of connected TV (CTV) and empowered free ad-supported streaming TV (FAST)...
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Continue ReadingAh, the holiday season…the most wonderful and chaotic time of the year—especially for marketers. Consumers are busy juggling festivities with the hunt for shopportunities. For advertisers,...
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Continue ReadingIn the ever-evolving digital advertising landscape, it's paramount for brands to stay ahead of the curve by seizing innovative opportunities that not only capture attention but also...
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Yes, we can all agree that launching a social advertising campaign is a must for brands looking to engage today’s consumers, but is it as simple as plug into Facebook and Instagram and...
Continue ReadingThere is simple comfort in returning home and relaxing in front of the TV. After a long day at work and the never-ending doom scroll on social media, escaping into your favorite TV show is...
Continue ReadingPerformance marketers, get ready - this new update is for you! Meta has unveiled a new solution, Advantage+ Shopping Campaigns (ASC), aimed at combating signal loss and simplifying campaign...
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