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How to Make TikTok Video Creative Work Harder
By Kyle Green on January 9, 2023

Originally featured in Luxury Daily

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Staying Brand-Safe in a Social World
By Bradley Umane on December 20, 2022

How often do you find yourself flocking to Twitter or Instagram to get breaking news and hot gossip? Today, social media drives news cycles; celebrities, politicians, and brands share...

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Viewability Can’t Guarantee Performance, It’s Time to Move to Attention
By Michael Shaughnessy on December 15, 2022

Originally featured in Advertising Week Looking back on the time when viewability was controversial really puts our industry in perspective. Brands relied on viewability to avoid fraud...

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How Pharmaceutical Marketers Can Find Their Audience Along the Patient Journey
By Isabel Sackner-Bernstein on December 8, 2022

Marketing for the pharmaceutical and healthcare industry has seen massive growth in the United States. In fact, digital spending continues to increase year-over-year, with pharma and...

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Meet Kargo’s Newest Executives: Jeannine Shao Collins & Matt Novick
By Kargo Insider on November 29, 2022

The Executive Team at Kargo continues to grow! We are excited to welcome Jeannine Shao Collins as our new Chief Client Officer and Matt Novick as our Chief Financial Officer. As visionary...

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5 Effective Advertising Habits to Make Your Brand Shine
By Ashley Hurwitz on November 10, 2022

In today’s world, everywhere you look, we are bombarded by ads. From mobile banners to highway billboards, the average person is exposed to 6,000 to 10,000 ads every single day.

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3 Ways to Make Creative Work Better in Today’s Economic Climate
By Brittany Spicer on October 24, 2022

As featured on ANA People are exposed to about10,000 ads per day. From Instagram ads to Google search results to commercials on TV – not every ad is going to be memorable or relevant....

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Stop Wasting Your Ad Spend On Made-For-Advertising Publishers
By Tal Almany on September 16, 2022

As featured in AdExchanger There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.

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Four Fearful Strategies to Avoid to Survive Economic Instability
By Bradley Umane on September 14, 2022

Global crisis. A widespread pandemic. Rising inflation. The past few years have definitely put businesses and consumers through the wringer. As we face another recession (or continue to be...

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The New Brand Priorities in Digital Advertising
By Kyle Green on August 30, 2022

As featured in What's New in Publishing

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