Kargo Blog

Making the Most of Off-Site Retail Media Requires an Open Mind

Consumers Are Spending Smarter: Inflation, Tariffs & The Media Impact

Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely

Maximum Shoppability:Product-Level Video

Sailing the Seven “Cs” of CTV 2.0

2025 Paid Social Predictions

2024 Insights in Paid Social: Trends and Forecasts

Why Advertisers Trust Kargo in a Fact-Check-Free Era

Digital Shopping Perfected

Kargo Expands Online Circular to Snapchat for Big Brand Boost

“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic

Seize the Moment: How Kargo CTV Overlays Lean into Viewers’ Content Connection

From Curiosity to Conversion with Kargo Commerce’s Dynamic Overlays

Gen Z 101: Kargo's Crash Course in Reaching this Elusive Audience

Political Advertisers Have an Untapped Opportunity in Context and Creative

The Meta Advantage this Holiday

The Power of Three: AI, Creative and Data Drive Better Business on Meta

AI is Hot. Literally.

Three Easy Ways to Avoid Fraud on CTV

3 ways AI helps advertisers measure campaigns better

The Olympics Is Personal(ized)

Women’s Sports Can Launch the Next Era in CTV Advertising

Automating Creative, Elevating Performance: The Kargo AI Advantage

We All Have A Role To Play In Ending MFA

Maximizing Product-Level Video on Meta: A Powerful Trifecta that Boosts Brands

Safety First: CTV Transparency Is Key to Protecting Brand Reputation

Snapchat x Kargo Raise The Bar to Provide Consumer Engagement and Brand Impact on Shoppable Ads

Taking Action for Sustainability in Ad Tech

A Brighter Branding Idea: Kargo Lighthouse

Mars Agency x Kargo: A Real-Time Data Win

CORE Strength: How Kargo Powers Cross Channel Performance

What TikTok and YouTube can teach CTV advertisers about Gen Z

Why Free Beats Fee: The Rise of Ad-Supported Streaming on CTV

Ads That Dazzle This Holiday Season Hint at Trends for 2024

Maximize Your Media Spend to SLEIGH THE HOLIDAYS

How Advertisers Can Win with Direct-to-Glass Experiences

The Story Behind: CTV Moments

Snapchat + Kargo Commerce: A Dynamic Duo for your Brand

CTV Recharts the Course for Advertising's Future

Getting the Most Out of Your Advantage+ Shopping Campaigns

3 Tips For Driving Performance With Mobile Ad Creative

How to Make Retail Brand Campaigns Work Harder in a Tight Market

The Story behind: Enhanced Pre-Roll

The Story Behind: Runway

How to Make TikTok Video Creative Work Harder

Staying Brand-Safe in a Social World

Viewability Can’t Guarantee Performance, It’s Time to Move to Attention

How Pharmaceutical Marketers Can Find Their Audience Along the Patient Journey

Meet Kargo’s Newest Executives: Jeannine Shao Collins & Matt Novick

5 Effective Advertising Habits to Make Your Brand Shine

3 Ways to Make Creative Work Better in Today’s Economic Climate

Stop Wasting Your Ad Spend On Made-For-Advertising Publishers

Four Fearful Strategies to Avoid to Survive Economic Instability

The New Brand Priorities in Digital Advertising

The Story Behind: Celebrating Pride

How Brands are Fighting Ad Fatigue with New Creative Strategies

Understanding Attention Metrics in Advertising

Content, Commercials And Commerce: The Future Of Ads On Netflix

Meet Kargo’s Chief People Officer: Heidi Gray

The Story Behind: Kargo’s BIPOC-Owned Businesses Holiday Gift Guide

Thinking Beyond the Big Screen: the Modern Super Bowl Ad

Top Advertising Trends to Expect in 2022

The Story Behind: Kargo APAC Named Best Media Platform by B&T

Kargo Kares: Taking On the Fight Against Cancer

Understanding Data Bias in an AI-Driven World

Kargo x StitcherAds: A Note From The CEO

Kargo Reinvents Advertising With AI-Driven Contextual Targeting

Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce

Goodbye, Cookie. Hello, UID 2.0 (and more)

Finding the Future of Measurement with Cohorts

The Story Behind: Q3 Ad Innovation

France Paves The Way For More Action Against Google’s Unfair Practices

Brands, It’s Time To Embrace The Creative Renaissance

How To Make Mobile Creative Work In Six Seconds Or Less

Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry

Apple's Silent Change To IDFA And What It Means For Advertisers

Avoiding A Bad Google Breakup

Small Sites Got NCAA Women’s Basketball News Right

Success by Design

TCF 2.0 : Why it Matters

The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences

Converging Online and Offline Marketing

Story Behind: Branded Takeover Interactive

How Publishers Can Win in the Social World

How Contextual 2.0 Will Drive The Next Phase of Digital Targeting

Advertising at the speed of 5G

The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge

Kargo Welcomes Neill Pitt as ANZ Sales Director, Setting Course for Growth

The Story Behind: Swipe Up & Tri-Plex

Black Businesses Matter

AdNews 'Young Guns' Spotlight: Eliza Banks, NSW Sales Manager

The Dissolution of IDFA

Publishers Have A Window Of Opportunity To Change Google And Facebook

Publishers Are Taking a Bite of the $161 Billion Local Ad Market

Discover New Audiences with Kargo’s A2C Solution

2021 Predictions in Life & Ad Technology

NEW REPORT: Social Embed Q3 2020 Data & Insights

an interview with CafeMedia

The Story Behind: Digital Circular

Governments want Google and Facebook to pay in dollars. They should pay in data.

Cyber - It’s Not Just For Monday Anymore

The Story Behind: Social Echo

2020: The Year of Disruption

To thrive without cookies, brands must adopt more nuanced blocking techniques

AW2020: One-on-One with Harry Kargman

Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP

#SeeHerFORWARD featuring Harry Kargman

Beet.TV: Contextual Targeting Will Rise As Cookies Fade

The Story Behind: Social Canvas

Fast Food On Demand: QSR's Quick-Change Pandemic Response

CPG Marketers Forge A New (and Better) Path

Learnings and Insights From The In-House Media Movement

Invitation Only: The World of PMP's

The Next Phase In SPO Is Based On Value Creation

Understanding the Demand Side Platform

4 industries that are moving product discovery to the digital aisle

Kargo's Socially Distant Media Industry Mother's Day Roast

Routinely Mobile at Home

AdExchanger PODCAST: Social Distancing With Friends

The Story Behind: The Wrapper

The Story Behind: Hershey's Kit Kat Halloween Campaign

Kargo Launches Singapore Office & Welcomes Jonathan Pacey!

A Note from Kargo: Brand Safety & Supporting Small Businesses

Programmatic Guaranteed through DV360 - NOW AVAILABLE!

The Story Behind: 3D Shift & 3D Wrap

'Doing Well by Doing Good' in Partnership with the Ad Council

Kargo Prepares for Privacy Laws with First CRO and a New Ad Format

Meet Kargo's Chief Revenue Officer: Johnny Horgan

The Story Behind: AT&T’s ‘It Can Wait’ Campaign

NEW RESEARCH: Viewability vs. Memorability

Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle

The Story Behind: The Branded Takeover

Scaling in a Cookie-less World

the story behind: The HighRise

Web vs App 2019

How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers

Kargo’s Marketplace 10x Cleaner than Industry Average

Ad Networks and Fraud

Ad Networks and Targeting

Ad Networks and Pricing

How do Ad Networks Work?

How Do Foldable Screens Impact Mobile Advertising?

Changing the Ad Narrative to Enhance Customer Experience

Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete

Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person

Are Your Ads Emotionally Unavailable?

FIVE MOBILE DESIGN BEST PRACTICES

4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN

HOW TO AVOID CREATIVE BLOCK

HOW PUBLISHERS CAN WIN BACK ROI

THE NEW STANDARD FOR BETTER ADS

WHY YOUR MOBILE ADS HAVE LOW ROAS

HOW TO COMBAT BANNER BLINDNESS

BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC

CAN MOBILE AND TV TEAM UP?

HELPING PUBLISHERS FIGHT BACK USING ADS.TXT

MOBILE MATCH: FINDING THE PERFECT USER

BRINGING ART TO AD TECH

AD NAUSEUM

TECHSPLAINING

Think Small: Smarter Video Practices for Smartphones

A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC

THE FAKE NEWS ERA IS NOW AFFECTING BRANDS

WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS

THIS IS HOW WE SCROLL

MOBILE ADS: INTRUSIVE OR EFFECTIVE?

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